Check these steps or your webinars can result in a failure

You have just hosted an interesting and interactive webinar with hundreds of participants ?

You feel very satisfied and wait for particpants to contact you ?

Here are some brutal facts that you should reconsider:

• If you follow up with web participants within 5 minutes, you are 9 times more likely to convert them into sales (InsideSales.com).
• Email marketing strategy has 2 times higher ROI than cold calling, sales networking or trade fairs (Marketing Sherpa).
• Nurtured participants make 47 percent larger acquisitions compared to non-nurtured participants (The Annuitas Group).
• The audience will forget 90 percent of content within 2 days (Inc.com)

An error-free webinar is not the company's ultimate goal but a means to achieve higher ROI and generate qualified leads. Therefore, if you do nothing with the the list of contacts you gained from the webinar, you may fail to achieve the objectives of making that webinar.

There is no doubt that an excellent email marketing strategy before and after the event can increase the probability of attaining successful sales. After a web conferencing session, presenters should send a thank-you email to the participants. In addition, they should offer more visible and real time benefits to attendants. Such benefits can be provided to potential leads via relevant blog posts, white paper, case studies or tutorial videos. A presenter should also attach the links of past events recording, to be watched or downloaded by the potential leads. A good web-conference platform should offer an email marketing automation service. This ensures that businessmen can have a complete email marketing strategy. Through the system, a thank-you email should be sent to participants within 5 minutes after the event. The platform can also be used to ask participants to provide some feedback, regarding an event, via an evaluation form. To be effective, the evaluation form should be kept short and direct.

Now, it's time to take care of participant contact list available in the webinar platform. The contact list should be integrated with CRM and marketing automation systems as part of the platform's functions. Below is the checklist that may bring you a surprising result.

• Use performance analysis report provided by webinar platforms to rank leads. This helps to understand all participants deeply.
• Invite contacts to schedule a demo session.
• Connect with participants in a social media network.

• Invite participants to future web conferencing events

It is important to respond to all unanswered questions raised during the webinar because of time constraint. Thanks to advanced webinars technology, webinar organizers can gain all questions in hand via an after-webinar report. In addition, by addressing to the concern of participants, you have great opportunity to start a personal conversation with a potential customer. More importantly, choosing the platform which dedicates an efficient customer success manager to each event. This person will support the webinar's host from the beginning to the end so he/she can evaluate the speakers' performance and make some recommendations for the upcoming events.

Saying friendly goodbye to your participants after each webinar is not the end of the story. The art of success in every webinar lies in the ability to manage and nurture your leads.