Check It Out: February 2025

At Hokodo, February has been all about helping B2B merchants prepare for the year ahead through identifying and understanding the needs and expectations of buyers.?

Infographics, webinar, white paper: no matter how you prefer to learn, we’ve got you covered. So sit back, relax and dive deep into the demands of B2B buyers in this month’s edition of Check It Out ??

?? The Definitive Guide to B2B Buyer Demands in 2025

Do you know what your buyers really want? ??

Based on a survey of 300 procurement professionals, business owners and other buyers across Europe and the UK, our latest research report uncovers the expectations and requirements of B2B commerce in 2025.

We learned that…

• 84% of B2B buyers want suppliers to offer several different sales channels. This can include e-commerce websites, B2B marketplaces, telesales reps and physical stores.
• 97% of B2B buyers want an online experience that is fast, simple and accurate. Omnichannel is important, but e-commerce is the channel to nail above all else.
• 56% of B2B buyers shop in-store and 23% prefer it to any other channel. In a reversal of pandemic-influenced trends, B2B buyers have rekindled their love for face-to-face sales.
• More than a quarter of buyers favour marketplaces. 27% of buyers are drawn by the convenience, choice and value-added services of digital marketplaces.
• Payment terms are a must-have for B2B buyers. No matter which channel they choose, payment terms are a key consideration for 78% of buyers.

Ready to dive in? Download your copy of the report now.

?? On-demand webinar: what do B2B buyers really want?

This week, Hokodo’s @Sania Kudaibergen was joined by Jason Greenwood , Christopher Gee and Alex Weston to answer the question “What do B2B buyers really want?”

The webinar recording is now available to watch on-demand, whenever and wherever you like. On the train? Hell yeah. In bed? Yep. On the toilet? Whatever floats your boat!

So, whether you missed the live session or just want to relive the action, get comfortable and hit play to learn:

• Which channels B2B buyers prefer and why
• Why payment terms are so important to buyers
• How to identify and cater to buyer demands
• Plus loads more!

Watch now.

??? Infographic: Turning B2B buyer demands into action

Reading is great. But sometimes you’d rather pick up a gripping crime thriller (or get your heart racing with a steamy romantic novel - no judgement here) than read a few thousand words about B2B commerce.

So, to help you get back to your favourite book quicker, we’ve compiled all the key insights and learnings from The Definitive Guide to B2B Buyer Demands into one simple infographic. Minimal reading required. Result.

Check out the infographic to learn how to turn this year’s trends into action and meet the demands of your customers.

We hope this batch of content helps you to better understand the unique demands of B2B buyers and the steps you can take to meet them this year.?

And on that note, it’s time to wrap this up until next month. Hokodo out.