[CHEAT SHEET] Image Dimensions for All Social Media Platforms in 2024

There is a constant change in the size of social media images.

You have the perfect cover page for your account, and then it gets resized and looks pixelated.

Facebook has less information about official dimensions and image sizes than civil discussions about politics.

Here is an easy guide to image sizes for all major social media platforms!

As of December 2023, these are the most recent social media image dimensions.

A quick guide to social media image sizes

The following image includes the social media image sizes you search for most frequently. We go into further detail for every network below.

Facebook Image & Banner Sizes

Facebook frequently modifies its appearance and image dimensions. To ensure the long-term viability of your brand's content, it is advisable to post images of the utmost quality consistently. Adhere to Facebook's suggested file formats for optimal outcomes.

The dimensions of a Facebook profile picture: 170 x 170 pixels (on desktops)

On PC, your Facebook profile image will be shown with dimensions of 170 × 170 pixels. However, it will be rendered as a resolution of 128 by 128 pixels on smartphones.

The dimensions of a Facebook cover picture: 851 x 315 pixels (suggested)

• The dimensions of the desktop display size are 820 pixels in width and 312 pixels in height.
• The smartphone has a display size of 640 x 360 pixels.
• The minimum dimensions required are 400 pixels in width and 150 pixels in height.
• Optimal file size: Below 100KB

Recommendations:

• Please upload a file in JPG or PNG format to ensure the absence of compression or distortion.
• Utilize the suggested pixel dimensions to optimize loading speed.
• For optimal results, uploading profile photographs and cover shots with logos or text in the PNG file format is recommended.
• Avoid dragging to reposition the cover photo after it has been posted.

Dimensions for Facebook timeline photos and posts:

Upon uploading, Facebook automatically adjusts the size and format of your photographs for the timeline, ensuring they are 500 pixels wide and conform to the 1.91:1 aspect ratio.

To prevent pixelation or delayed load times, it is important to keep in mind the following sizes:

• Optimal dimensions: 1200 x 630 pixels
• The minimum dimensions required for the size are 600 x 315 pixels.

Recommendations:

• When utilizing the carousel display feature on Facebook to share 2-10 photos in your brand's post, it is recommended that the images have dimensions of 1200 by 1200 pixels.
• This represents a 1:1 ratio.

The dimensions of a Facebook event cover picture: 1200 x 628 pixels (suggested)

Recommendations:

• The ratio in question is approximately 2:1.
• Once the event cover photo has been added, it cannot be modified in size.

The dimensions of a Facebook panorama or 360 picture:

• According to Facebook, the minimum image size should be at least 30,000 pixels in any dimension and should not exceed a total size of 135,000,000 pixels.
• The aspect ratio is 2:1.

Recommendations:

• Facebook utilizes camera-specific metadata in photos captured with 360-ready devices to identify and analyze these images automatically.
• The maximum file size allowed for JPEG photographs on Facebook is 45 MB, but it is 60 MB for PNG images.
• Facebook advises utilizing JPEG format for 360-degree photos and ensuring that the file size does not exceed 30 MB

The dimensions of Facebook stories: 1080 x 1920 pixels (suggested)

Recommendations:

• Facebook Stories occupy the entire display of a mobile phone. The aspect ratio is 9:16.
• Select an image with a width greater than or equal to 500 pixels.
• When creating Stories that include text, it is advisable to keep approximately 14% of the top and bottom areas free from any content. (The measurement is 250 pixels.) By positioning your brand's profile photo or buttons in a certain way, you can ensure that any call-to-action remains visible and is not obstructed.

The dimensions of Facebook ad banners:

• Dimensions for Facebook Feed ads: Minimum requirement of 1080 x 1080 pixels. The minimum dimensions required are 600 x 600 pixels. The ratio changes from 1.91:1 to 1:1. The maximum allowable file size is 30 MB.
• The recommended dimensions for?Facebook Right Column ads?are at least 1080 x 1080 pixels. The minimum dimensions required are 254 pixels in width and 133 pixels in height. The ratio is 1:1. (Certain ad formats are only available for desktop devices.)
• The recommended dimensions for?Facebook images in Instant Articles?are a minimum of 1080 x 1080 pixels. The ratio is being reduced from 1.91:1 to 1:1. The maximum allowable size for a file is 30 MB.
• The recommended dimensions for images used in?Facebook Marketplace advertising?are a minimum of 1080 × 1080 pixels. The ratio is 1:1. The maximum allowable size for a file is 30 MB.
• The minimum recommended image size for?Facebook Search?is 1080 × 1080 pixels. The minimum dimensions required are 600 x 600 pixels. The ratio is reduced from 1.91:1 to 1:1. The maximum allowable file size is 30 MB.
• The recommended image size for?Sponsored Messages?on Facebook is a minimum of 1080 x 1080 pixels. The ratio changes from 1.91:1 to 1:1. The maximum allowable file size is 30 MB.
• The recommended dimensions for?Messenger inbox advertising?are a minimum of 1080 x 1080 pixels. The ratio is 1:1. The minimum dimensions required are 254 pixels in width and 133 pixels in height. The maximum allowable file size is 30 MB.
• The recommended dimensions for?Messenger Stories?advertising are a minimum of 1080 x 1080 pixels. The ratio is 9:16. Required minimum width is 500 pixels.

Instagram Image & Banner Sizes

Instagram accommodates both landscape and portrait photographs. The platform continues to maintain compatibility with square images, a feature that it was initially recognized for at its inception.

This expands the range of choices available for your brand. However, it also complicates the process of accurately determining image dimensions. Adhere to these instructions to ensure optimal visual quality for your photographs.

The dimensions of Instagram profile picture: 320 x 320 pixels (suggested)

The Instagram profile images are exhibited at 110 x 100 pixels, but the image files are saved at a resolution of 320 x 320 pixels. Therefore, uploading an image that is at least this size is imperative.

Despite the square dimensions, Instagram profile photographs are presented circularly. Ensure that any items you wish to emphasize in the photograph are positioned at the center to avoid being excluded due to cropping.

The dimensions of Instagram posts (feed):

• The dimensions of the landscape posts are 1080 x 566 pixels.
• Dimensions of the portrait are 1080 x 1350 pixels.
• The dimensions of the square are 1080 × 1080 pixels.
• Acceptable aspect ratios range from 1.91:1 to 4:5.
• Optimal picture dimensions: The image has a width of 1080 pixels and a height that varies between 566 and 1350 pixels, depending on whether it is in landscape or portrait orientation.

Recommendations:

• To optimize the appearance of your photographs on Instagram, strive to post an image with a width of 1080 pixels.
• If you upload an Instagram image with more than 1080 pixels, Instagram will automatically reduce its size to 1080 pixels.
• Instagram will resize any photo with a resolution below 320 pixels to fit a 320-pixel size.
• Instagram maintains the original resolution of an image if it falls between the width range of 320 to 1080 pixels. However, this only applies if the photo's aspect ratio is between 1.91:1 and 4:5. In other words, the photo's height should be between 566 and 1350 pixels, with a width of exactly 1080 pixels.
• If the ratio of your posted Instagram image is different, the platform will automatically crop your photo to match a supported ratio.

The dimensions of Instagram photo thumbnails:

• Dimensions of display: 161 × 161 pixels
• Optimal upload dimensions: 1080 pixels in width

Recommendations:

• It is important to note that Instagram retains copies of these little images, known as thumbnails, at sizes up to 1080 x 1080 pixels.
• In order to ensure that your Instagram feed remains compatible with future updates and to prevent any loss of image quality, it is advisable to upload images with the highest available resolution.

The dimensions of Instagram stories: 1080 x 1920 pixels

Recommendations:

• The aspect ratio is 9:16.
• The Story will load more rapidly by uploading an image with a smaller pixel size while maintaining the same aspect ratio.
• Failure to utilize this ratio may result in the Story being displayed with abnormal cropping, zooming, or empty significant screen areas.
• Instagram Reels employ the same dimensions.

The dimensions of the Instagram carousel:

• The dimensions of the landscape are 1080 x 566 pixels.
• Dimensions of the portrait are 1080 x 1350 pixels.
• The dimensions of the square are 1080 × 1080 pixels.
• Aspect ratio options include landscape (1.91:1), square (1:1), and vertical (4:5).
• Optimal image dimensions: Width of 1080 pixels, with a height ranging from 566 to 1350 pixels, depending on the orientation of the image (landscape or portrait).

The dimensions of Instagram reels:

• The resolution is 1080 x 1920 pixels.
• The aspect ratio is 9:16.
• The dimensions of the cover photo are 1080 x 1920 pixels.
• Reels are automatically trimmed to a square picture with a 1:1 aspect ratio in your profile feed and a rectangular image with a 4:5 aspect ratio in the home feed.

The dimensions of Instagram ad banners:

• The dimensions of the landscape are 1080 x 566 pixels.
• The dimensions of the square are 1080 × 1080 pixels.
• The minimum width should be set to 320 pixels.
• The maximum width is 1080 pixels.
• Acceptable aspect ratios: Ranging from 1.91:1 to 4:5

Recommendations:

• Note that Instagram ads displayed in users' feeds are limited to 30 hashtags.
• Additionally, there are guidelines about the optimal character count for an advertisement's key text and headline.

The dimensions of Instagram story ads: 1080 x 1920 pixels

• Instagram suggests keeping approximately "14% (250 pixels) of the image's top and bottom area clear of text and logos" to avoid obscuring them.
• Starting September 2020, Facebook and Instagram advertising will no longer be penalized for exceeding a 20% text limit in the ad area.

LinkedIn Image & Banner Sizes

Utilizing LinkedIn for commercial purposes, whether through your profile or a company page, has consistently demonstrated that incorporating photographs into your LinkedIn updates leads to a higher frequency of comments and sharing.

Adhere to the suggested dimensions provided below to achieve optimal outcomes. Ensure you thoroughly review your profile and content on various devices before completing it.

The dimensions of the LinkedIn profile picture: Minimum resolution 400 × 400 pixels or greater (suggested)

Recommendations:

• LinkedIn supports images with a maximum resolution of 7680 x 4320 pixels.
• It can process files of up to 8MB in size, allowing you to upload data of maximum size to ensure compatibility with future requirements.

The dimensions of the LinkedIn personal profile cover picture: 1584 × 396 pixels (suggested)

• The aspect ratio is 4:1.

Recommendations:

• Ensure that the size of your file does not exceed 8 megabytes.
• On mobile and desktop, cover pictures undergo varying cropping. Ensure to examine your profile on both types of displays prior to finalizing.

The dimensions of the LinkedIn company page picture:

• Company logo size: 300 x 300 pixels
• Company page cover picture: 1128 x 191 pixels
• Square logo size: 60 x 60 pixels

Recommendations:

• Ensure that you utilize PNG or JPG image formats when you upload picture changes to your company page.
• Utilize a 1.91:1 aspect ratio.
• The optimal dimensions for a LinkedIn post are 1200 x 628 pixels.
• The sizing guidelines for LinkedIn images also extend to LinkedIn Showcase pages.

The dimensions of LinkedIn blog posts picture: 1200 × 627 pixels (suggested)

If a URL is pasted into an update, a preview may display an automatically created thumbnail image, if one is accessible, along with the article's title or website's title.

However, you can personalize it by clicking the Image icon beneath the text field and choosing a photograph from your computer.

Recommendations:

• The image should adhere to a 1.91:1 aspect ratio.
• Greater than the minimum width requirement of 200 pixels.
• Images smaller than 200 pixels are displayed as a thumbnail on the left side of the article.

The dimensions of LinkedIn ads banner:

• The recommended dimensions for the company logo in advertising are 100 x 100 pixels.
• The recommended dimensions for the Spotlight advertising logo are 100 x 100 pixels.
• The dimensions for the custom background image in Spotlight advertising are 300 x 250 pixels.
• The recommended dimensions for sponsored content photos are 1200 x 627 pixels, with an aspect ratio of 1.91:1.
• The dimensions for the sponsored content carousel images are 1080 × 1080 pixels, with a 1:1 aspect ratio.

X (Twitter) Image & Banner Sizes:

Tweets, including photos, routinely have higher click-through rates, more likes, and more Retweets compared to Tweets without images. Tweets that include visual material have a threefold higher likelihood of receiving engagement.

Therefore, selecting appropriate photos and creating exceptional visual material for X (previously Twitter) is paramount. Additionally, it is crucial to ensure the correct dimensions of the images.

The dimensions of X (Twitter) profile picture: 400 × 400 pixels (suggested)

• The minimum dimensions for the image are 200 x 200 pixels.
• The maximum allowable size for a file is 2MB

The dimensions of X (Twitter) header picture: 1500 × 1500 pixels (suggested)

Recommendations:

• In order to ensure the image remains compatible with future technologies, it is advisable to utilize the largest possible size.
• The header photos are resized to a 3:1 aspect ratio.
• Note that the appearance of header pictures varies based on the monitor and browser being utilized.

The dimensions of X (Twitter) in-stream picture: 1600 × 900 pixels (suggested)

• The minimum dimensions required are 600 pixels in width and 335 pixels in height.
• Optimal aspect ratio: any ratio ranging from 2:1 to 1:1 on desktop; 2:1, 3:4, and 16:9 on mobile devices.
• Accepted file formats are GIF, JPG, and PNG.
• File size limit: The maximum file size allowed for images and GIFs on mobile is 5MB. The maximum file size allowed on the internet is 15MB.

The dimensions of the X (Twitter) card image:

Twitter's algorithm detects the presence of a URL in a post. The technology subsequently does a web crawl of the website, extracting items such as an image for the summary card. (This is the operational mechanism, incidentally.)

• The minimum dimensions required are 120 x 120 pixels.
• Accepted file formats are GIF, JPG, and PNG.
• The maximum allowable size for a file is 1 MB.

Recommendations:

• To preview and assess the appearance of your summary card, you can utilize the card validator.
• There are various X cards available, each with varied sizes. In addition to the standard summary cards, there are also summary cards with prominent graphics, app cards, and player cards.

The dimensions of X (Twitter) ads image:

• For single and multi-image tweets, it is recommended to use photos with a minimum size of 600 x 335 pixels. However, using larger images will yield better results.
• The dimensions of the website card image are 800 x 418 pixels, with an aspect ratio of 1.91:1. The recommended dimensions for achieving a 1:1 aspect ratio are 800 x 800 pixels. The maximum allowable file size is 20 MB.
• The recommended dimensions for the app card image are 800 x 800 pixels, with a 1:1 aspect ratio. The recommended resolution for an aspect ratio of 1.91:1 is 800 x 418 pixels. The maximum file size allowed is 3 MB.
• Carousels should have a resolution of 800 x 800 pixels to maintain a 1:1 aspect ratio. The recommended dimensions for a 1.91:1 aspect ratio are 800 x 418 pixels. The maximum file size allowed for 2-6 picture cards is 20MB.
• The Direct Message card should have dimensions of 800 x 418 pixels, with an aspect ratio of 1.91:1. The maximum file size allowed is 3 MB.
• The conversation card has dimensions of 800 x 418 pixels and an aspect ratio of 1.91:1. The maximum file size allowed is 3 MB.

TikTok Image & Banner Sizes:

The dimensions of TikTok profile picture: 20 × 20 pixels (minimum size to upload)

Recommendations:

• Although the minimal upload size is 20 × 20, uploading a photo of greater quality is recommended for future-proofing.

The dimensions of TikTok video: 1080 × 1920 pixels

Recommendations:

• The optimal aspect ratio for TikTok videos is 9:16.

The dimensions of TikTok carousel image: 1080 × 1920 pixels (For best results)

Recommendations:

• The recommended aspect ratios for TikTok carousel photos are 9:16 or 1:1, although images with a 4:5 ratio can also be posted.

What is the significance of accurately determining social media image sizes?

Marketers must ensure they execute numerous aspects correctly when crafting visual content on social media.

Ensuring that any photographs you utilize do not violate copyright regulations is imperative. If you need more unique imagery, you must locate high-quality stock photographs. It is necessary to determine the technologies available that can enhance the quality of your social media photographs.

In addition, it is crucial to ensure that you accurately determine the appropriate dimensions for your social media images. Ensuring accuracy is crucial for the following reasons:

• It prevents the occurrence of pixelation and the distortion of images. By eliminating it, you may maintain a professional appearance for your photographs.
• Your photographs will be customized to suit the specific format and requirements of each social media platform's feed. This can enhance the level of involvement.
• It guarantees that your viewer perceives the complete photograph. Improper size may result in truncating some elements of your brand's statement.

It can make your content resistant to becoming outdated in the future. Staying updated on social media image sizes might save your brand effort in the future when networks alter how photos are presented.