The Cheat Code ep. #7: Lauren Goldstein on Why Momentum is a Force Multiplier for B2B Success

Slow clap for this week's featured guest on The Cheat Code... Lauren Shleifer Goldstein . Lauren has been a friend for over a decade and during that time she's amplified one business after another, which made her the perfect guest to bring on the pod and get to the bottom of exactly what goes on behind the scenes of all those successes.

Lauren currently serves as Winning by Design 's GM of Growth Equity & Private Equity Business where she helps clients design, build, and scale their revenue organizations. Fueled by those engagements, and her lengthy B2B career, Lauren believes 'momentum' to be the key driver of success in the B2B space - a concept that just melts our hearts. She’s so certain of this that harnessing momentum has become her own personal “cheat”. It’s also sage advice she gives to B2B leaders seeking to stand out from their counterparts and propel their business forward.?

Lauren joins co-hosts Justin Gray and Josh Wagner on this episode of The Cheat Code Podcast to unpack the power of momentum. They discuss common “momentum killers” in business, tips for avoiding unnecessary stops and starts, and ways to maintain a continuous flow of progress. Lauren breaks down why momentum does not require non-stop grind, and why leaders should foster an encouraging company culture to boost positivity and keep team members aligned and motivated. Lauren shares how partnerships can increase momentum and impact, and help organizations achieve joint success.

BONUS: Lauren is a co-founder of Women in Revenue , a 501c3 nonprofit organization which serves 7,500+ members in revenue generating roles across marketing, sales and customer success. For more information to join or get involved, visit www.womeninrevenue.org.

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You can also check out all past episodes over at?In Revenue Capital.