The Cheat Code ep. #6: David Dulany on Building a Successful Outbound Sales Motion

The fundamentals never go away - the strategies and tactics behind them simply evolve. The same is true for building an outbound sales motion - which is no easy feat. B2B startups and sales teams are faced with a tsunami of questions and decisions, such as when to deploy SDRs, whether to use a full cycle sales approach, is PLG part of the mix, and how to navigate the complexities of the most difficult GTM channel in B2B...outbound sales.

And that’s just skimming the surface.?

In this episode, In Revenue Capital 's Justin Gray and Josh Wagner sit down with another GTM oracle, David Dulany , CEO and Co-Founder of Tenbound , about understanding the importance of go-to-market fit, setting expectations, and leveraging data and feedback all for the purpose of designing and executing successful outbound strategies. They also discuss strong contributing factors such as navigating hiring decisions, the role of experimentation and data, and why documentation and organization are critical to achieving scalable and repeatable sales success.

This is a do not miss for B2B founders and GTM teams.

And always, if you liked this episode, we offer a ton more content like it as well as forthcoming weekly episodes of The Cheat Code Podcast so?SUBSCRIBE?here to receive notifications each time a new episode drops or subscribe via your favorite pod platform. You can also check out all past episodes over at?In Revenue Capital.

In Revenue.