Cheap Is More Expensive

Cheap is usually more expensive in almost any endeavor. Cheap usually means low quality in every aspect of the product or service.?

There is a difference between inexpensive and cheap and I don’t know of any business that wants to look cheap. All we must do is look at how the abundance of cheap food with little nutritional value has hurt our health here in the United States, cheap food, and high medical bills.?

In business, it is necessary to be prudent, but not cheap. Most businesses set out a budget and part of that budget is marketing. After all, a business needs customers or clients. Usually, about 80% of a budget is set aside for marketing, getting the phone to ring but the sad part (or in this case, the cheap part) is only 6% of that budget is spent once that phone rings. Since 70% of incoming calls are placed On-Hold (AT&T statistic), and the caller is captive to whatever you have On-Hold, the sensible thing to do is to dispense information about your product or service. The good news is, again, according to AT&T research, there is a 2?% to 5% increase in sales with On-Hold advertising. How would that kind of an outcome influence your bottom line??

Since 1987 HoldMasters has been helping both Fortune 500 companies, mom and pop businesses, and home-based businesses, around the nation increase their ROI with custom On-Hold-Messages. It can up-sell and cross-sell present clients and inform prospects of your business and philosophy and helps keep the emotional connection alive. It makes a small business sound big and a big business sound friendly.?

Let HoldMasters help you when your business is on the line.