Cheap & Best - Fashionable Finds FOR Less

Apparel, who doesn't like #Brand or/and #Cheap.

Earlier it was a struggle to combine both. However, NOW??

I am a loyal ?????? of #Meesho ( my Wife introduced this site to me), till then Brand Flagship store's annual sale / #Vishal marts were my hermit for certain specific purchases.

Then comes a ?????????????? competition in the form of #Shopsy.

#Meesho is ?????????? in terms of daily products (apparel as well) which are "?????? ?????????? ?????? ???????? ??????????". In comparatively smaller cities of India, we get #Mela / #MeenaBazzar kind of spots a few times the year to procure those items. Big cities do have such specific markets, but you have to ???????? to visit those ( Because of Traffic, limited weekend time, laziness etc). #Meesho is a genuine #??????????????.

I saw another player #AmazonBazzar, while doing #Dipabali / #Diwali E-Shopping. #Amazon platform I do trust, most. But why this sudden pivot?

???????????? ????????????: The Shift Toward Budget-Friendly Fashion

??. ?????? ????????-??/?? city shoppers ????????: Over 60%-70% of new online shoppers in India are coming from tier-2 and tier-3 cities. For these shoppers,

???????? (??????????) ???? ???????? ?????? ??????????. ???? ?????????????????? ???? ?????????? ??????- ????????, not price??

???????? - https://techcrunch.com/2024/04/05/amazon-bazaar-india-low-cost-fashion-and-lifestyle-store/

2. ?????????????????????? Meesho’s ??????????: Meesho, the budget-friendly fashion app, has seen a 43% increase in order volume and a 54% rise in revenue, driven by its affordability. Around 80% of Meesho’s inventory is unbranded, proving that the market demand is leaning heavily toward low-cost options.

????????- https://www.finowings.com/Success-Story/meesho-success-story

???????????????????? ???? ?????? ???????? ?????? ???????????? ????????????????

The stats provided align well with industry reports and market research. According to a recent study by RedSeer, the growth of e-commerce in ????????-?? ?????? ????????-?? ???????????? has accelerated significantly, fueled by cheaper data rates, better connectivity, and the rise of digital payments. Research by Bain & Company also highlights that ?????????? ?????????????? ?????? ???????????????? ???? ???????????????????? ???????? $?????? ?????????????? ???? ??????????’?? ??-???????????????? ???????????? ???? ????????.

For more detailed insights, you can refer to:

1 RedSeer Consulting- Indian E-commercGrowth(https://redseer.com/)

2. Bain & Company’s- E-commerce in India(https://www.bain.com/)

3.NASSCOM's - Digital Payments and OnlineShoppersOnlineShoppers(https://www.nasscom.in/)

4. Government Data on E-commerce Trends in India(https://commerce.gov.in/)

These sources back up the fact that India’s smaller cities are the new battleground for e-commerce giants, and affordable fashion is one of the primary weapons as electronics is no longer the primary arsenal for the E-Commerce platforms.

?????? ???????????? ???? ??-???????????????? ???? ??????????: ????????’?? ????????, ?? ???????????????????? ?????????

??. ?????????? ???????????? ???? ?????? ??????????????????: Expect to see more local, unbranded products gaining popularity as they offer the best bang for the buck to these new shoppers.

??. ????????-???????????? ????????????????: AI and machine learning will play a significant role in personalizing the shopping experience, making it even more attractive to new users.

??. ???????????? ???????????????? ????????: Platforms like Instagram, WhatsApp, and others are becoming key tools for selling directly to consumers. Social commerce will likely grow in these regions, creating more competition for giants like Amazon and Flipkart.

As the Indian e-commerce market evolves, it's not just about low prices anymore—it's about creating a tailored shopping experience.

#ThankYou #Meesho #Amazon and for those books in early days #Flipkart

#AffordableFashion #EcommerceTrends #IndianMarketplace #BudgetShopping #Tier2and3Cities #OnlineShoppingIndia #Meesho #Amazon #FashionDeals #FlipkartShopsy #UnbrandedFashion #RetailRevolution #DigitalIndia #ShoppingTrends #FutureOfEcommerce