ChatGPT’s hype : Reel or Real?
Sherlock AI
Consumer Behavior AI for precision targeting using real world & digital signals
Over the past six months, the growth of AI has surged forward, with innovative tools like ChatGPT (from OpenAI ) leading the way. These advancements have sparked a new era of possibilities, revolutionizing the way we interact with technology. ChatGPT, in particular, has blossomed into a powerful conversational agent, capable of understanding and responding to human queries with remarkable fluency.?
Has the world actually embraced this technology? The reception has been overwhelmingly positive, as people appreciate the convenience and efficiency AI brings to their daily lives. With each passing day, AI continues to evolve, opening doors to unimaginable opportunities and shaping a future where humans and machines collaborate seamlessly for mutual benefit.
Since its launch in November 30, 2022, ChatGPT has been the talk of the town
Sherlock AI puts its thinking cap on to do some ‘detective’ work to drill down into some numbers.
ChatGPT has been taking the internet by the storm since its launch! But we see that almost till February, it still hadn’t reached the masses. The first 2 months post launch (i.e. December and January), India was relatively on a backfoot when it came to realizing the true potential of ChatGPT, but was able to quickly catch up in the subsequent weeks!?
Though globally, ChatGPT has a marginal edge in terms of popularity over India, India isn’t far behind either.
The Karnataka Files:
When Sherlock AI goes deeper into understanding the usage trends at a city level, some very interesting facts are unearthed. Karnataka, the silicon valley of India, as expected leads the ChatGPT usage in India by a significant margin. Easily attributable to the ‘technocrats’ and technology users in the state given its position as technology & startup capital.?
It’s closely followed by Tamil Nadu, Telangana, Maharashtra, Delhi and finally Gujarat.
It’s surprising to note that the ‘Big 3’ southern states (TN, Karnataka, Telangana) dominate the leaderboard! (though they only have ~12-13% of population by absolute numbers). Though Sherlock AI definitely expected Karnataka to be the leader, it also expected at least one among Delhi or Maharashtra to be in Top 3, which is actually surprising.?
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Hey Google, how do I download ChatGPT?
What Sherlock AI does next is a tad bit more interesting. Whenever someone searches for something related to ChatGPT online, Sherlock AI maps what exactly they are searching for and based on the magnitude and recurrence of the searches, it creates a word cloud.
Though the list has a lot of usual suspects such as AI, Open AI, ChatGPT, ChatGPT login and some advanced ones such as ChatGPT APIs, Bard (which is 谷歌 ’s version of a conversational AI),
It also has a lot of basic commands as well such as, “How do I download ChatGPT”, “How do I use ChatGPT”, “Download ChatGPT app”, “What is ChatGPT”. Though it might sound funny at first, this is actually a very important and a good sign for the rapidly digitizing landscape of India, since it suggests that people are receptive and open to learning something technologically advanced. Since these are also among the top relevant phrases, Sherlock AI concludes that ChatGPT is currently under the mass adoption curve in India where not only technologically advanced users are using (or trying to use) the platform!
In this era of conversational AI, it is clear that platforms like ChatGPT are here to stay, forever altering the way we engage with technology. While it remains to be seen which specific AI model will ultimately take the lead, the possibilities are vast and exciting. However, while ChatGPT has undeniably captured the attention and imagination of users, it is important to recognize that the landscape of conversational AI is dynamic and ever-evolving. New contenders like Google's Bard or other emerging conversational AI models may emerge, vying for the crown of AI dominance.?
ChatGPT has already showcased its potential in various use cases, simplifying tasks and enhancing experiences for people worldwide. Whether it's providing personalized customer support, assisting with language translation, aiding in research, or even fostering virtual companionship, ChatGPT exemplifies the power of AI in making our lives easier and more efficient. As we embrace this technological revolution, we eagerly anticipate the next wave of conversational AI innovations that will continue to shape our future.?
On that note, don’t forget to check out Sherlock AI, the world's leading consumer insights platform which helps marketers reach out to audiences who have an explicit interest in a product! With Sherlock AI you can make these super sharp and custom audiences and ensure your advertisements and campaigns are super targeted.?
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