ChatGPT's 20 Email Voice Types

An incongruent email 'voice' can leave you feeling disconnected from a brand.?

Worse: they can make you stop reading or even unsubscribe.?

However, by understanding the significance of voice and tone in your emails, you can avoid making the same mistakes.?

In fact, by incorporating a distinct voice and personality into your content, you can craft emails that click with your audience, foster strong relationships and drive conversions.

So let's dive into the 20 voice types that will help you create compelling email copy and the specific prompts you can use:?

The Professional Voice ??

A professional voice is formal, business-like, and informative. To guide ChatGPT in creating email copy with a professional tone, use prompts that request clarity, industry-specific terminology, and data-driven arguments. The Pro’ voice is ideal for legal or financial services, healthcare and corporate consulting.?

Example prompt: "Compose an email announcing a new software update using a professional tone, providing a clear explanation of the features and benefits."

The Friendly Voice ??

A friendly voice is warm, approachable, and conversational. Encourage ChatGPT to use personal anecdotes, relatable examples, and a welcoming tone by crafting prompts that emphasize friendliness. Suited to Retail, E-commerce, Customer support, Restaurants and cafes and Personal services (e.g., hair salons, spas)

Example prompt: "Write an email introducing our new customer loyalty program using a friendly tone, sharing a personal story about the benefits of the program."

The Quirky Voice ??

A quirky voice is offbeat, unconventional, and endearing. Prompt ChatGPT to create email copy that is playful, uses imaginative language, and possibly includes unexpected twists. Good for: Creative agencies, indie boutiques, subscription box services, craft breweries and specialty food brands

Example prompt: "Craft an email promoting our whimsical socks collection using a quirky tone, incorporating playful descriptions and a fun story about sock adventures."

The Humorous Voice ??

A humorous voice uses wit, puns, or satire to entertain and engage readers. Guide ChatGPT to include jokes, light-hearted anecdotes, or amusing metaphors in the email copy. Consider using it if you are creating email content for comedy clubs, the entertainment industry, advertising agencies, social media management or party supplies.

Example prompt: "Write an email promoting our comedy show using a humorous tone. Include a funny story and some clever wordplay to make readers chuckle."

The Inspirational Voice ??

An inspirational voice uplifts, motivates, and encourages readers. To create email copy with an inspiring tone, ask ChatGPT to share success stories, motivational quotes, or empowering messages. Perfect for: life coaching, personal development workshops, fitness and wellness, non-profit organizations and motivational speaking

Example prompt: "Compose an email about our personal development workshop using an inspirational tone. Share a success story and encourage readers to seize new opportunities."

The Authoritative Voice ??

An authoritative voice is confident, assertive, and credible. Direct ChatGPT to use persuasive language, strong evidence, and expert opinions in the email copy to establish trust and authority. Prime sectors: cybersecurity, technology companies, research institutes, engineering firms or educational institutions.

Example prompt: "Write an email discussing the benefits of our cybersecurity software using an authoritative tone. Provide compelling arguments and expert endorsements to establish credibility."

The Empathetic Voice ??

An empathetic voice is compassionate, understanding, and supportive. Encourage ChatGPT to express genuine concern, offer reassurance, or share relatable experiences in the email copy. Works well for mental health services, crisis support centers, charities, social work and animal welfare.

Example prompt: "Craft an email addressing customer concerns about our recent product recall using an empathetic tone. Express understanding and outline the steps we're taking to resolve the issue."

The Casual Voice ??

A casual voice is informal, relaxed, and easygoing. To create email copy with a casual tone, prompt ChatGPT to use colloquial language, everyday expressions, and a laid-back attitude. Consider for: Food delivery services, casual dining, local businesses, travel and tourism or leisure and hobbies.

Example prompt: "Write an email inviting customers to our store's weekend sale using a casual tone. Use informal language and a relaxed vibe to make readers feel at ease."

The Enthusiastic Voice ??

An enthusiastic voice is energetic, passionate, and animated. To create email copy with an enthusiastic tone, ask ChatGPT to use exclamation points, positive adjectives, and vivid descriptions that convey excitement. Use this for event planning, product launches, sports, music and entertainment and gaming.

Example prompt: "Compose an email announcing the launch of our new product line using an enthusiastic tone. Showcase the benefits with energy and excitement to get readers hyped up."

The Intellectual Voice ??

An intellectual voice is thoughtful, analytical, and inquisitive. Guide ChatGPT to include complex ideas, logical arguments, and thought-provoking questions in the email copy. Use a cerebal voice for academic publishing, think tanks, science and tech research, cultural institutions and literary pubications

Example prompt: "Write an email promoting our upcoming lecture series using an intellectual tone. Provide a thought-provoking question and a brief analysis of the subject matter."

The Storytelling Voice ??

A storytelling voice is engaging, descriptive, and imaginative. Encourage ChatGPT to weave a captivating narrative or share an interesting anecdote to draw readers into your email copy. Ideal industries: publishing houses, film and television, podcasts, theatre companies and museums.

Example prompt: "Craft an email promoting our new novel using a storytelling tone. Share a captivating excerpt or an intriguing backstory that entices readers to learn more."

The Minimalist Voice ??

A minimalist voice is concise, straightforward, and unembellished. To create email copy with a minimalist tone, ask ChatGPT to use simple language, short sentences, and get straight to the point. Can be deployed for eco-friendly products, organisational services and productivity apps.

Example prompt: "Write an email announcing our simplified product offering using a minimalist tone. Provide a clear and concise explanation of the changes and benefits."

The Tech-Savvy Voice ??

A tech-savvy voice is knowledgeable, cutting-edge, and confident in technical matters. Ideal for Artificial intelligence, Software development, Robotics, Data analytics or Cryptocurrency. Direct ChatGPT to use industry-specific jargon, explain complex concepts, and showcase your expertise in the email copy.

Example prompt: "Compose an email discussing the latest advancements in AI technology using a tech-savvy tone. Explain the concepts and their potential impact on the industry."

The Persuasive Voice ??

A persuasive voice is convincing, influential, and compelling. To create email copy with a persuasive tone, prompt ChatGPT to use strong arguments, emotional appeals, and rhetorical devices. This voice is perfect if you are in Sales and marketing, Public relations, Fundraising, Lobbying or Political campaigns

Example prompt: "Write an email promoting our charity event using a persuasive tone. Highlight the cause, share emotional stories, and encourage readers to support the event."

The Nostalgic Voice ?

A nostalgic voice is sentimental, reflective, and evokes memories of the past. Encourage ChatGPT to use nostalgic imagery, cultural references, or reminiscing anecdotes in the email copy. Think vintage clothing stores, antique shops, retro gaming, classic car clubs or historical societies.

Example prompt: "Craft an email promoting our vintage clothing collection using a nostalgic tone. Share a memory or describe the nostalgic appeal of the items."

The Educational Voice ??

An educational voice is informative, instructive, and helpful. To create email copy with an educational tone, ask ChatGPT to provide clear explanations, step-by-step instructions, or useful tips and tricks. Ideal use cases:?online learning platforms and courses, educational publishers, professional training and development and science centres and museums

Example prompt: "Write an email sharing tips on how to use our productivity app effectively using an educational tone. Break down the process and include helpful examples."

The Luxurious Voice ??

A luxurious voice is elegant, refined, and sophisticated. Guide ChatGPT to use polished language, high-end vocabulary, and lush descriptions to convey an air of exclusivity and prestige in the email copy. Perfect for high-end fashion, luxury hotels & resorts, fine dining and high end property services.

Example prompt: "Compose an email promoting our premium skincare line using a luxurious tone. Describe the products and their benefits using refined and sophisticated language."

The Adventurous Voice ??

An adventurous voice is daring, bold, and risk-taking. Encourage ChatGPT to use vivid imagery, exhilarating experiences, and a spirit of exploration in the email copy. Think travel agencies, outdoor gear, adeventure sports, outdoor activities and travel blogs.

Example prompt: "Craft an email promoting our adventure travel packages using an adventurous tone. Share thrilling experiences and describe breathtaking destinations to entice readers."

The Cultured Voice ??

A cultured voice is worldly, refined, and appreciative of the arts and culture. Direct ChatGPT to reference cultural events, artistic achievements, or historical context in the email copy. Obvious sectors include art galleries and museums, cultural events and festivals and academic institutions.?

Example prompt: "Write an email promoting our art gallery exhibition using a cultured tone. Discuss the featured artists and their work, providing historical and cultural context."

The Eclectic Voice ??

An eclectic voice is diverse, versatile, and unpredictable. To create email copy with an eclectic tone, prompt ChatGPT to mix various styles, tones, and ideas, producing a unique and unexpected result. Use for independent bookstores, craft selling, themed cafes and restaurants and speciality workshops.?

Example prompt: "Compose an email introducing our new fusion restaurant using an eclectic tone. Describe the innovative dishes and diverse influences that make our menu stand out."

How to Add a Voice to Your Emails

Adding a voice to your emails is quick and straightforward. You can use them for adapting existing email copy or creating new emails from scratch:

Adapting existing email copy:

First, choose the voice type that you believe will resonate best with your target audience. Then, create a prompt for ChatGPT that incorporates your desired voice type and includes a brief summary or key points from your existing email content.

Example prompt: "Rewrite the following email about our upcoming sale using a friendly and enthusiastic voice: [Insert your existing email content here]."

ChatGPT will generate a revised version of your email, taking into account the desired voice type and the information provided.

Creating a new email with ChatGPT:

When creating a new email with ChatGPT, you can add specific information about your product and target audience by including these details in the prompt. Be brief but clear about the important aspects you want to mention. Here's a simple approach:

Example prompt: "Write a new email promoting our eco-friendly reusable water bottle for health-conscious millennials using a casual and enthusiastic voice. Mention its BPA-free material, leak-proof design, and the limited-time 15% discount."

ChatGPT will generate a new email copy based on the given instructions, incorporating the chosen voice type and provided information.

Bottom Line:

Try experimenting with these 20 voice types - you can even mix them up to create a truly unique email personality to suit your brand: Luxury-Nostalgia, Enthusiastic-Intellectual... or even cultured-quirky...

Let me know your results! ;-)