Importance of ChatGPT to Marketers

There's a not-so new kid on the AI block who seems to be making headlines this year. By now I'm sure you've seen ChatGPT somewhere on your browser, and if not, you're in the right place for a quick catch-up.?

ChatGPT is an AI language model that was developed specifically for generating human-like text in a conversational context. It is designed to generate natural language responses when given input from a user — making it potentially useful in a variety of business applications where human-like conversation with customers or clients is desirable. So why is ChatGPT important to you as a marketer? Here are my top 3 reasons:

1. Simplify and enhance SEO

Search engine optimization (SEO) is a vital part of content marketing, and ChatGPT can be helpful in performing SEO-related tasks. For example, it enables content marketers to experiment with writing meta titles and meta descriptions. Moreover, ChatGPT can also prove beneficial in refining sentences in the content to improve readability scores. Also, suppose the root keyword is ‘bespoke kitchens’. ChatGPT will provide alternate synonyms like custom kitchens, unique kitchens, or personalized kitchens to help marketers include these in landing pages/blog posts/Pay Per Click (PPC) campaigns and strengthen their on-page optimization strategy.?

2. Content creation

The conversational AI tool’s capacity to produce exciting and relevant content depending on a specific input or user interest is a great way to boost engagement to increase online traffic to a company’s website or social media channels.??

3. Create compelling ad copy

This latest generative AI tool can outline ideas for the copy and structure of an ad to enhance productivity. Moreover, it can also be used to write compelling emailers that can result in improved conversions for cold leads.??

In conclusion

If you're a content manager or digital strategist, you're probably wondering, so what next for me? Currently, content marketers are expected to be skilled at researching and curating content from various sources, helping businesses create a consistent and valuable content marketing strategy. As AI technology continues to evolve, the role of content marketers will likely continue to shift towards leveraging these technologies to improve the efficiency and effectiveness of content creation and distribution. There's a need for marketers to keep up-skilling at the same rate or even faster than how technology is evolving.