ChatGPT wrote my 7 last LinkedIn posts. Here's what happened.
Yesterday, BuzzFeed became the first major company to announce that it will use OpenAI’s (the makers of Chat GPT) AI to create its own content, mainly quizzes.
But in my testing, I've learned that AI is still quite useless for serious creative work (for now). For quizzes and even some of BuzzFeed's shitty content, sure. But for serious creative work, not so much.
Because so far, AI, specifically Chat GPT, writes the way an average person writes. An average person is boring, unremarkable, monotonous and predictable.
Chat GPT is a very fascinating tool. I have been using it every day since it came out, but so far, I have only used it for basic tasks.
I decided to give it a more serious try. So, my last 7 posts on LinkedIn are written almost entirely by an AI with minimal intervention from me, disguising the fact that the posts were written by an AI, using synonyms, changing the structure, adding numbers, etc.
Interest in my posts on LinkedIn dropped immediately. Of course, that’s also related to two other factors:
1. I suddenly started writing in English, whereas before I was writing in Lithuanian. AI is still extremely limited with Lithuanian, so I didn’t give it a go.
2. The chosen topics also deviated from my usual direction. It is not easy to come up with a good and fresh topic every day, and Chat GPT itself does not come up with unique topics. I didn't want to write about the war in Ukraine because Chat GPT wouldn't help with that, and I didn't want to write about communication because I know Chat GPT would make those posts extra boring.
But the fall in popularity of my posts has also been contributed to by Chat GPT itself, which is still just a helping tool for now. So far, Chat GPT is just a mere shadow of the average person on the internet.
Even when you ask Chat GPT to write a text in a different style, the AI writes it in such a way that it still pleases just about everybody, but at the same time, it does not make you love what you read. The result is a text that is unmemorable in every way.
Because if you take 10 logistics specialists from Girteka, Pinskuvien?, Shakespeare, U?kalnis, your mother and some motivational speaker, the average you get is still very uninteresting and in the long run - even predictable in terms of its structure and thoughts.
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If I wouldn't add anything of my own to those LinkedIn posts, they would be extremely dry. Yes, Chat GPT doesn't have up-to-date data but I was writing on topics that are not so complex, where adding at least some factual spice was certainly possible.
Of course, I could have chosen topics like "motivation" or "5 tips for not getting burnt out at work", but there are already hundreds of Girteka or Danske Bank managers and all sorts of other NPCs writing on topics like that, and I’m sure that soon Chat GPT will be writing for them.
That’s what happened to BuzzFeed. By the way, the company has lost 90+% of its value since its IPO, yet itsuddenly went up over 100+% in a day after the news about the use of the AI for content.
Because their content is far from brilliant. With minimal editing, BuzzFeed will get the same quality content from the AI.
For them, this is already a good option. For my mentioned NPC-like managers that’s true as well. They are uninteresting and don't know how to write (it's not their job, that's normal) anyway, so Chat GPT can do it for them faster and better.
Yet the creative people can still sleep easy. At least until Chat GPT 4 comes out. This AI now uses 175 billion parameters, and GPT 4 will use a bit more (up to 280 billion), but basically it will be a significant improvement in natural language, accuracy, and the precise mimicry of people's writing styles.
OpenAI's CEO declined to say whether GPT 4 will be released this year. The launch can probably be expected in 2024. Then we will see more and more low-mid-level creators leaving, and only the top-level creators continuing the work, mostly editing the Chat GPT texts.?
It won't happen immediately, but we will see such cases increasingly more ofte after the release of GPT 4. It won't be a complete revolution, as the people who shared the fake news about GPT 4 using 100 trillion parameters think, but it will be a big step forward.
So, there is certainly a danger for creators too, especially those who do not know how to adapt to innovation and/or have not already moved up the career ladder. But the danger for creators is just not here yet.
Unless you're writing posts for Girteka’s and Danske's managers, in which case I’m glad you’re losing your job to Chat GPT, because those posts are cringe AF and you really shouldn't be working in the creative industry anyway.