ChatGPT Won't Save You (alone) EMAIL MARKETING FOUNDATIONS

Without a proper strategy, a well-defined customer journey and email deliverability set up correctly, email copy alone won't get you more sales if you don't have a plan of attack.

• Build a strategy that works for your business
• Implementing the basics
• Setting up the foundation correctly (aka Email Deliverability)

See the actionable steps below:

Step#1 Build a strategy that works for your business

• Understand your audience
• Create a list of what it would take for them to know, like and trust you
• Segment your list from the moment the leads enter your list. Tag where they are coming from. As soon as they become a buyer, add a buyer tag
• Personalize your emails
• Have goals for each email sequence, so once the contact meets the goal they are moved into the next step of the email funnel

Step#2 Implementing the basics

• Welcome Sequence
• Educational Sequence
• Follow Up Sequence
• Post Purchase Sequence

Step#3 Setting up the foundation correctly (aka Email Deliverability)

• Set up DKIM/SPF/DMARC
• Monitor domain reputation via Google Postmaster
• Verify emails for SPAM prior to sending them
• Ensure your subject lines and content aren't spammy and packed with links and promotional content
• Avoid adding heavy images to the emails
• Track engagement and send emails to the contacts that are engaging with your message
• Re-engage the contacts that aren't engaging
• Provide unsubscribe options to contacts to increase list retention