ChatGPT – what’s the hype all about? A marketer’s perspective.

AI chatbot ChatGPT has created a lot of hype since December 2022. There is a possibility that it may be just a buzzword for the moment and it might lose its momentum soon but what will stay is the use of generative AI in marketing that will increase significantly over the next few years. Being a strong contender of humanizing both communication and technology here is my perspective on this hype.

There are several ways marketers will be able to use this technology:

Marketing copy for product listing:

At the heart of AI’s marketing usage is marketing copy. Why would anyone want to pay people to write descriptions if AI can do it quicker and cheaper, although there is a possibility that humans might be better at it but for areas where you need simple copy writing jobs to be done it would be the preferred route.

Visual content for listing and social posts:

Images taken by people will be replaced partly by AI renderings and the reason for this is the same that technology often takes over because commercial photography and logo design can be expensive, whereas AI costs less.

Personalized marketing campaigns:

Knowing AI can visualize custom products, than vice versa it can also personalize custom campaigns. All marketers are aware that ads are already targeting consumers individually, but marketers and brands are limited to images and copy they have on hand. With the increase of AI reducing labour, consumers can see hyper-personal campaigns. Although regulatory bodies already have data privacy concerns about targeted advertising. Tech companies are already taking steps to limit third-party data collection. Just because AI will have the capability for hyper-personalization doesn’t mean regulators will let that happen.

Modifications in visual features of products:

AI’s marketing influence will allow users interaction with products. Rather than shooting a 360 degree video of a product, AI could render the product from any angle, in any size, with any background, and any modifications. Digital merchandising is time consuming and costly, whereas AI can significantly reduce it. This brings a huge opportunity for online portals that can push custom goods and on-demand products like fashion products. Wherever the consumer is able to better visualize the product, their chances of buying the product also becomes higher.

AI chatbots are not new in the game and will continue to grow:

It’s not new to outsource customer service. It’s not even new to outsource it to AI chatbots, as chats get better and more human-like the advantages of offering AI chatbots will only grow.

To conclude, marketers will need to take advantage of AI and keep an open mind to its changes. But taking advantage of AI does not mean sinking creative teams. Rather, AI will foster an era of human use of machines to optimize outcomes, just like digital art did before it. Let’s embrace the changes this digital world is bringing!