ChatGPT: what it is, how it works, and its applications

ChatGPT: what it is, how it works, and its applications

Launched in November of 2022, ChatGPT brought the power of Artificial Intelligence to the world, turning the public's eyes to the interaction and response capabilities of chatbots.

What is?#chatgpt?

ChatGPT is a technology developed by the company?OpenAI, which falls within the realm of chatbots. Programs developed to answer different levels of questions and carry out activities simulating human behavior.

Big tech companies like Google and Meta have also developed technologies similar to ChatGPT for integrated use with the platforms they manage.

The differential of ChatGPT is in its interactivity with the public, who can access the chatbot and experience the technological power of the tool for themselves.

What is?#chatgpt?used for?

One of the advantages of using chatbots is to reduce the service and response time for questions and requests from users, streamlining their needs.

Companies that use this technology are able to better manage the employment of labor in activities that demand a greater need for human interaction.

ChatGPT has already reached the historic landmark of more than 100 million users just a few months after its launch, surpassing large applications in the technology market.

Our daily lives are permeated with chatbots, and we use them in various situations. From getting technical support and scheduling appointments to requesting payment slips.

How does?#chatgpt?work?

A major disadvantage of chatbots is that, due to the automation of responses, we often have the feeling that they do not fully understand our requests. Responses are short, objective, and often do not fully address our needs.

In order to avoid this feeling, ChatGPT developers employed the use of?Natural Language Processing, through the most powerful types of Neural Networks, in order to humanize the iterative process users have with ChatGPT.

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In a simplified explanation, this technology analyzes questions, observing each of the words that are provided, analyzing the text, and returning the answer that best fits the question.

Through the use of the latest machine learning techniques, ChatGPT is able to learn from each and every question and provide better answers with each use.

With each question answered, it learns a little more about that subject and improves the answer.

ChatGPT understands more than 90 languages, which contributes to its worldwide success and helps in the learning process.

The continuous learning process of this tool makes it automatically gain knowledge and experience to respond in an increasingly precise and humanized way. This makes every successive use feel less and less like you’re speaking to a bot.

How to use?#chatgpt?

Despite this tool’s great potential, asking it a poorly formulated question will still yield poor results. Even with ChatGPT’s great processing power and response time, it may fail to provide an accurate and adequate answer.

In order for us to make good use of the tool, it is necessary to build questions in a clear and objective way, containing keywords that allow it to scan your records and build an adequate answer.

For example, if a Python language programmer asks:?“How do I build a function?”?the bot will have a hard time providing the desired result, due to the fact that it’s familiar with a great number of programming languages.

So a more appropriate question would be“How do I build a function using Python?”. The second question seems more objective and is likely to receive a more adequate and assertive answer.

Although the example is simple, the idea of assertiveness in questions extends to any area of expertise.

It is worth mentioning that, even though ChatGPT is a very powerful tool when it comes to answering certain questions, its answers should always be reviewed. Like all artificial intelligence, it is liable to make mistakes, generate answers that may be out of touch with reality, and contain inconsistencies.

5 Artificial Intelligence applications for your business

ChatGPT is the result of combining Natural Language Processing and several types of Neural Networks. Currently, this combination can be used in:

#antispam

Through the interpretation of text, AI can classify e-mails as spam, reducing the chance of malicious messages containing viruses or other agents that can cause headaches for IT departments.

#clustering

In the Marketing sector, we can use?Clusters?to segment customers based on certain characteristics, such as those who are likely to buy a certain product or cancel a subscription service.

#sales

Recommendation Systems are able to help professionals direct campaigns for certain products to customers who consume similar products to boost sales.

#security

In the financial sector,?Clustering?can be used to identify suspicious purchases, enabling the cancellation of these purchases and reducing the chance of customers incurring financial losses due to data theft.

#predictability

It is possible to forecast sales and profit, among other indicators that vary over time, allowing for?greater business predictability.

Artificial intelligence permeates companies in various sectors, contributing to fraud prevention, predicting indicators, customer segmentation, and quick customer service, among other possibilities.

If you want to learn more about what ChatGPT and AI-driven APIs can do for your business, why not?reach out?to one of our consultants?


#ai?#aichatbot?#aicontent?#aiautomation?#artificialintelligence?#artificialintelligencetechnology?#business

Anna Júlia Dantas

International Marketing l Digital Marketing l Strategy l CRM Specialist

1 年

Amazing tips!

Luciana Montenegro

Marketing | Digital | Branding | CX | Tendências | Estratégia | Conteúdo | Eventos | Analytics | Gerenciamento de Projetos

1 年

??

Maria Eduarda Cantanhede Pires

Comercial International | Communication Strategy | International MKT | Market Researcher

1 年

great content! ??

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