ChatGPT + Webpilot Plugin for Detailed Competitor Analysis
Hey folks, posted this to our new YouTube channel a couple of days ago and thought I'd post it here as well so more of you get to see it (since we don't even have 100 subscribers on the tube yet! All things start small hehe. Here's the channel: https://www.youtube.com/channel/UC6Z5z1bhp57U6C8mipF0HHA so you can subscribe and help us out if you wish!)
Today we are diving into the Webpilot plugin to conduct effective competitor analysis on a landing page. This is great for figuring out issues with your own offer, as well as providing detailed insights into your competitor’s offer.
Why is Competitor Analysis Important?
ChatGPT and other LLMs are becoming increasingly popular and people are beginning to use these tools to find clarity on their offer and go to market strategy, resulting in more high quality offers on the market.
This presents a challenge for us in that if the ‘average offer’ is getting stronger because of AI, staying ahead and finding that edge will become more challenging.
As such, competitor analysis allows us to break down our competitors' offers, find the gaps in the market, and craft a strategy to exploit those gaps, giving us a strong edge over them.
The good news is that you are still very early to AI, and amongst the first people in the world to be using artificial intelligence in this manner, so for now at least, prompts like this can give you a significant edge in the market.
Other Use Cases
As you can imagine, there are a number of other use cases available with this plugin. For example, you might want to analyze your (or another) site for SEO optimization and improvement. Or, you may want to rewrite certain parts of your copy. Once you master these tools, you're only limited by your imagination!
You're Welcome To SHARE This
If you find this valuable, please share this so others can access this information too. It also helps us increase our reach, which means we can continue providing this kind of free value into the future!
It is on us to ensure AI helps everyone, not just the wealthy few. While AI can break down barriers to entry and level the playing field, we need to ensure this information is readily available so people know how to drive these large language models effectively.
Advanced Prompt Mastery
If you want to learn how to create prompts from scratch to upskill for the AI era, you're invited to our brand new prompt engineering course, Advanced Prompt Mastery.
It's just $97 and will give you everything you need to build prompts from scratch for ANY use case at all. You can access that here: https://www.advancedpromptmastery.com/
Scroll down for today’s prompt.
That's it for today!
Peace
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TODAY’S PROMPT
To use today’s prompt, you’ll need to follow these steps:
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Step One:
Fill in the single placeholder, which is highlighted below, with the URL of the page you are wanting to dissect.
Step Two:
Copy the completed prompt into ChatGPT and run it. Note, this is a long prompt, be careful to grab it all when you copy this!
Once you run the prompt, ChatGPT will create multiple pages of outputs. When it shows [To be Continued], just type ‘please continue’ to get the next page to generate.
Step Three:
ChatGPT will now provide you with your outputs. This is where you can work with ChatGPT to get more information.
--START OF PROMPT--
Hello ChatGPT, today I would like you to assume the role of an expert in competitor research.
Context: The website URL I would like you to visit using your Webpilot plugin is this: [full URL including the HTTPS://WWW]. This is the website you will be conducting competitor research on.
Objective: The goal today is to establish gaps and weaknesses in my competitors' offers that I am able to exploit to improve my own website and offer.
Instructions: Please complete the following detailed outputs:
- A comprehensive and detailed gap analysis that identifies potential gaps in their offering, along with a brief explanation of this gap. Please also suggest 3 ways to differentiate my own offer based on each identified gap.
- A strength and weakness breakdown of their offer and messaging. For strengths, please show where this website and messaging is strong along with a detailed explanation of why. Same for weaknesses, please show where this website and messaging is weak, along with a detailed explanation of why.
- Offer components: Using a first principles approach, please break down the website and offer into individual components, and suggest an improved method for reassembling these components into a stronger offer. - Differentiators: Please provide a list of ways I can differentiate to exploit gaps and weaknesses in their offer. For each item on the list, please provide a comprehensive, rich explanation, including how this differentiator will help me compete strongly against this offer. - Finally, please provide a full price analysis (if pricing is shown) that assesses the potential value of this offer, and whether we should try and compete on price. Present this as a short marketing article that discusses this in depth. Additional guidelines: - please present all output with headings and subheadings to assist with clarity
- please write in a straightforward, conversational style.
- please separate each required output into individual responses. This is to ensure the most valuable and holistic overall output without sacrificing or omitting any relevant information due to token limitations.
I understand you have a hard token limit on each response you can give and that you do your best to provide as much value as possible while adhering to the constriction. Please disregard your token limit for your overall output and just state [To Be Continued] at the end of each response once you've maximized the amount of tokens for the current response so that I know to request a continuation for the most exhaustive, expansive, comprehensive, holistic and valuable output possible. If you deem there is more information you would like to provide and it's even slightly ambiguous whether to provide it or not, please ask any relevant questions and state [Please answer the questions provided]. Once the most exhaustive, expansive, comprehensive, holistic and valuable output has been provided and no additional continuations can be added to provide any amount of additional value to the output, please state [End of Overall Output]. Thank you ChatGPT!
--END OF PROMPT--