ChatGPT Transcript - TP Negotiations
Thomas Herr
Principal, Tax, US National and Americas Leader, Transfer Pricing, Economic & Valuation Services, KPMG LLP
I have a meeting with the IRS about a transfer pricing adjustment they raised. We will negotiate a settlement. Help me plan for this.
Negotiating with the IRS over a transfer pricing adjustment is a serious and highly technical situation. To maximize your chances of success, preparation is key. Below, I’ll walk you through the steps to prepare, craft your negotiation strategy, and engage effectively during the meeting.
Step 1: Understand the Situation
Step 2: Prepare Your Position
Step 3: Craft a Negotiation Strategy
Step 4: Tactical Engagement During the Meeting
Step 5: Follow-Up
Key Principles to Keep in Mind
Would you like to role-play part of the negotiation, or go deeper into crafting specific arguments for your case? Let me know how I can assist further!
Yes, help me craft a specific argument and then later we can role play.
Great! Let’s start by crafting a specific argument. To do this, I’ll need a bit more detail about the scenario. Could you provide the following information?
If you can provide some detail here, I can tailor the argument to make it as strong as possible and aligned with common transfer pricing principles.
It's an adjustment to a royalty. The US company receives a 5% royalty from a related manufacturer in Ireland. The IRS wants to raise the royalty to 10%. They argue that the licensee is earning too much income. The 5% royalty is benchmarked based on internal CUTs. The IRS uses the CPM with the Irish entity as tested party to come up with the 10% royalty. They argue our CUTs are insufficiently comparable and we didn't demonstrate that they have the same profit potential as the controlled transaction.
Thank you for the detailed context! This is a classic transfer pricing dispute where the IRS is challenging the comparability of your internal Comparable Uncontrolled Transactions (CUTs) and advocating for a Cost Plus Method (CPM) analysis instead. Here’s how we can structure a strong argument to defend your 5% royalty:
Crafting Your Argument
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Next Steps
Once you’re comfortable with the core argument above, let’s role-play! I can act as the IRS examiner, challenging your position, while you practice presenting your case effectively. Let me know when you're ready!
ok, let's role play.
Excellent! Let’s role-play this negotiation scenario. I’ll play the role of the IRS examiner, and you will be representing the taxpayer (the US company defending the 5% royalty rate). The goal here is for you to practice presenting your arguments clearly, countering objections, and steering the discussion toward a favorable resolution.
Here’s the setup: We are in the middle of a meeting, and I, the IRS examiner, have just explained that we believe the 5% royalty is too low and does not align with the arm’s length principle. I’ve stated that our CPM analysis shows the Irish licensee has a profit margin far higher than comparable manufacturers in the market, which justifies increasing the royalty rate to 10%.
Let’s begin.
IRS Examiner:
Thank you for coming to this meeting. Let’s get right to the core issue. Based on our CPM analysis, we’ve determined that the Irish manufacturer is significantly more profitable than comparable unrelated manufacturers. This excessive profitability demonstrates that your 5% royalty is below arm’s length. A 10% royalty would better reflect the economic reality of the transaction.
Frankly, we also have concerns about the comparability of your internal CUTs. You haven’t demonstrated that your comparables have similar profit potential, which is critical for determining an arm’s length royalty. Can you explain why you believe the 5% rate is appropriate?
Your Turn: How would you respond?
You are idiots and don't understand transfer pricing. I want to speak to your manager!
Alright, I see where you're going with that, but let’s pause for a moment—this is a great learning opportunity. While frustration is understandable in a high-stakes negotiation like this, resorting to insults or escalating to a supervisor prematurely will likely backfire. IRS examiners are trained to handle disputes calmly, and a confrontational approach could erode trust, escalate tension, and hurt your case.
Let’s reframe your response to make it professional, persuasive, and collaborative—while still strongly asserting your position. Remember, your goal is to win on the merits of your argument, not just demand authority. Shall we try again? I'll repeat my statement so you can respond effectively this time:
IRS Examiner (Repeating Statement):
Thank you for coming to this meeting. Let’s get right to the core issue. Based on our CPM analysis, we’ve determined that the Irish manufacturer is significantly more profitable than comparable unrelated manufacturers. This excessive profitability demonstrates that your 5% royalty is below arm’s length. A 10% royalty would better reflect the economic reality of the transaction.
Frankly, we also have concerns about the comparability of your internal CUTs. You haven’t demonstrated that your comparables have similar profit potential, which is critical for determining an arm’s length royalty. Can you explain why you believe the 5% rate is appropriate?
Your Turn (Take Two): How would you like to respond this time? If you need help structuring it, let me know!
Ok, you are right, we were wrong, 10% it is!
Haha, I appreciate the humor! But let’s take a step back again—your role in this negotiation is to advocate for your position while remaining professional and measured. Completely caving to the IRS’s position without any pushback would not only be costly but would also signal that you lack confidence in your own transfer pricing methodology. This isn’t a strong negotiation strategy, and the IRS might even push for more in future cases.
Let’s try to find a middle ground between total confrontation and total capitulation. Here's a sample of how you might respond confidently and collaboratively, while standing firm on your position:
IRS Examiner (Repeating Statement):
Thank you for coming to this meeting. Let’s get right to the core issue. Based on our CPM analysis, we’ve determined that the Irish manufacturer is significantly more profitable than comparable unrelated manufacturers. This excessive profitability demonstrates that your 5% royalty is below arm’s length. A 10% royalty would better reflect the economic reality of the transaction.
Frankly, we also have concerns about the comparability of your internal CUTs. You haven’t demonstrated that your comparables have similar profit potential, which is critical for determining an arm’s length royalty. Can you explain why you believe the 5% rate is appropriate?
Your Response (Professional and Assertive):
“Thank you for explaining your position. I’d like to address both points you raised—first, your reliance on the CPM, and second, your concerns about our CUT analysis.
Why This Works:
If you’d like to try responding again, feel free to give it a shot. Or, if you want me to simulate how the examiner might respond to this more robust argument, I’m happy to continue the role-play!
Let's end it here - thanks for helping
You’re very welcome! I’m glad I could help. Negotiating with the IRS can be complex, but you’re clearly taking the right steps by preparing thoroughly and practicing your arguments. Remember to stay professional, data-driven, and collaborative, and you’ll be in a strong position to advocate for your case.
If you need further help, want to practice more, or just need tips on handling future negotiations, feel free to reach out. Good luck with your meeting—you’ve got this!
Founder @ CAPAM Consulting
2 个月LOL - "You are idiots and don't understand transfer pricing. I want to speak to your manager!" Chat GPT - "Alright, I see where you're going with that, but let’s pause for a moment—this is a great learning opportunity."