ChatGPT, starting a new era of search engine and its optimization?

Are you looking at the same thing? A new way for keyword ranking, and a potential of a new era of search engine algorithms. Is ChatGPT bringing something fresh, scary or exciting into the world of Digital Marketing? I think it's all three!

Wait, what is ChatGPT you say?

"ChatGPT (Generative Pre-training Transformer) is a type of machine learning model developed by OpenAI that is trained to generate natural language text. It works by pre-training a large transformer model on a large dataset of text and then fine-tuning it for specific tasks, such as translation, question answering, or language modelling.

The model processes input text one word at a time, using the words that come before it to make predictions about the next word in the sequence. The model is trained to optimize the likelihood of generating the correct next word, given the context of the words that come before it.

GPT can be used in a variety of applications, such as generating text for chatbots or creating content for social media platforms. It can also be fine-tuned for specific tasks, such as generating personalized responses to user input."

Fun fact - The content above inside Quation Mark is written by ChatGPT itself under 10 seconds.

Can ChatGPT's search engine concept end SEO?

It is unlikely that ChatGPT will end the era of search engine optimization (SEO). While ChatGPT is a powerful machine learning model that is capable of generating natural language text, it is not a replacement for SEO.

SEO is the practice of optimizing websites and their content to improve their visibility and ranking in search engine results pages (SERPs). It involves a wide range of techniques, such as keyword research, on-page optimization, and link building, that are designed to help websites rank higher in search engine results for relevant keywords and phrases.

On the other hand, ChatGPT is a tool for generating natural language text, not for optimizing websites for search engines. It can be used to create high-quality content that is optimized for SEO, but it is not a substitute for the full range of SEO techniques and strategies that are used to improve search engine rankings.

In fact, ChatGPT and SEO can be used together to improve the effectiveness of search engine marketing efforts. ChatGPT can be used to create high-quality content that is optimized for search engines, while SEO techniques can be used to ensure that the content is properly structured and formatted to maximize its visibility and ranking in search engine results.

Overall, while ChatGPT is a powerful tool that can be used to improve search engine marketing efforts, it is not a replacement for SEO. Instead, it is a tool that can be used in conjunction with SEO to drive more traffic and improve the visibility of websites in search engine results.

But for a second, it did affect the search engines. How can you take advantage of this new AI technology?

In-contextual content marketing can be the key!

In general, in-contextual learning refers to the ability of a model to learn and adapt based on the context in which it is being used. This can involve adapting to the specific words and phrases used in a given conversation or the overall topic and purpose of the conversation.

In-contextual learning can help a model provide more accurate and relevant results in a specific context, as it is able to take into account the specific circumstances and goals of the conversation.

But how this translates to Search Engine Optimization that will be based on in-contextually optimized content? I can answer here but here's an article going in-depth about this concept, how it connects to ChatGPT, and what you should know about in-contextual content optimization.

https://jina.ai/news/seo-is-dead-long-live-llmo/

So, is current SEO dead or not?

Unlike the above article I don't think SEO is dead, but what will be obsolete are people not keeping up to date with what's happening in the industry.

ChatGPT is something we have seen for a while with AI tools helping us write better content and I have used a lot of them. But ChatGPT is performing at a level where I think it has more potential than just being a content writer helper. It has scope to creep into all our digital marketing processes where if we are not aware of how it works and are not up to date with the progress of AI in search engine optimization, our keywords and their ranking can go south really quickly, or worse not being shown in the first place.