ChatGPT: The SMS marketing tool you never knew you needed

How to Leverage ChatGPT for SMS Marketing

Scroll through this app for just 10 seconds and you’ll likely come across at least one post about #ChatGPT. It’s new, it’s brilliant, and it’s grabbing the spotlight everywhere. Ever since it started appearing in headlines, this impressively intelligent tool has been proving to be useful in a variety of ways.

If you’re a college student, you probably asked it to compose an #essay. If you’re a programmer, you may have asked it to write a code. ChatGPT will even explain complex topics to you in layman’s terms. For example, try asking “What is string theory? Explain like I’m five.”

Not very surprisingly, ChatGPT has also made its way to the business world. Professionals across various departments make use of it for daily tasks such as writing emails, translating documents, and drafting content for social media (not this article, though). One particular practice that can welcome ChatGPT with open arms is SMS marketing.

So how can you leverage ChatGPT for your #SMSmarketing efforts??

Needless to say, content plays a central role in SMS marketing—or just about any other form of marketing, for that matter. And that content can very well be AI-generated. That’s where ChatGPT enters the scene.

Ideating Themes

Brainstorming ideas for an SMS marketing strategy isn’t always a walk in the park. Chances are you’ll hit a wall every now and then. And sometimes, you may not even be sure where to start. ChatGPT can take the weight off your shoulders.?

Suppose you’re marketing a new product and you need to come up with a few text messaging themes. You best believe the AI tool will deliver. Simply ask it to provide, let’s say, three different marketing messages for your new line of smart home appliances. The AI tool will list three unique ideas along with a brief explanation for each copy.?

What you do with those ideas is completely up to you—whether it’s adding your own touch or using them as inspiration.?

Giving more detailed instructions will generate a more elaborate response. ChatGPT will provide SMS marketing messages that focus on different aspects of the home products—style, convenience, energy efficiency, and so on. You can then use the suggestions to formulate a text message marketing campaign that captures the true essence of your brand.?

Creating Content

If you can ask ChatGPT to write anything from emails to essays, there’s nothing to stop it from drafting sample SMS texts for your customers. Imagine you’re offering special discounts on fitness equipment. As part of your campaign, you would send out SMS messages letting your target audience know about the discounts. You can have the content for those texts ready in no time by simply delegating the task to ChatGPT.?

Of course, you can always make changes to the content to better reflect your #products or services. And if you need a more precise output, fine-tuning your instructions will do the trick. Mentioning the duration of the sale and the exact types of equipment, for example, will give you more tailored samples.

There’s no denying that ChatGPT can come in handy. But when it comes to marketing, it’s always a good idea to use the outputs as templates instead of copying them as they are. Keep in mind the tool is still in its learning stages and may not always be 100% accurate. That being said, the content might sometimes need a bit of editing on your part.?

ChatGPT can draft templates for just about any SMS marketing message. These include but are not limited to abandoned cart reminders, appointment scheduling texts, as well as scripts for SMS chatbots.?

One particular purpose that comes to mind is data collection. This involves using the AI tool to create text message templates that ask customers to fill out a survey or provide specific details like location or employment status.?

Market Research

A key part of launching an SMS marketing campaign is knowing who your target audience is. And once again, you can turn to ChatGPT for answers. What’s incredible about this AI tool is that it generates information straightforwardly and addresses your questions to the point.?

Let’s suppose you’re opening a vegan diner in New York but having trouble creating a #customer persona. All you’d need to do is to open ChatGPT and type in something along the lines of “I have a vegan diner in New York. Who is my target audience?”

The tool would offer a list of potential angles that might put your niche into perspective, including possible demographics such as specific age groups. From there, try to obtain more insight by feeding the tool with additional details about your products or services.?

Tips to Remember When Using ChatGPT

• To get an answer that’s actually helpful, make sure your prompts and questions are as clear and specific as possible
• Providing adequate context and information, such as background details and particular preferences, results in a more suitable response
• Including too many prompts in a single message can overwhelm the tool. In case you have a series of questions or commands, consider asking them one at a time
• Always use proper grammar and spelling when writing your questions
• Avoid relying on ChatGPT as a substitute for actual human expertise. Use it as a supplementary tool instead

Using ChatGPT for theme ideation, content creation, and market research seems helpful enough as it is. But why stop there? You can take it a step further by asking the tool to draft a script that can personalize the text messages based on details you have on each contact. But that’s an entire topic of its own.?

Considering that it hasn’t been long since ChatGPT made its debut, it’s fair to say that we’re only scratching at its surface for now. Let’s not forget that it’s a self-learning technology, and its full potential is yet to be seen.?