CHATGPT and the Rise of Unauthoritative Content
Since the launch of chatGPT last year in November 2022, scholars and content writers have expressed a wide range of opinions regarding the entry of this new AI tool that is capable of generating text in a conversational manner. It has received both praise and criticism in equal measures.
The truth of the matter is that it has left so many writers scared because they feel that the robot will take away their jobs.
Scholars and professors are also worried about the credibility, authoritativeness, and reliability of the content that is generated by AI. As a researcher, this is also my concern.
I am not worried about robots taking away any jobs from anyone because as human beings we are products of evolution, adaptation, and survival of the fittest.
ChatGPT will kill human creativity; that is true and so will the credibility of research. It will replace the internet with so much incredible and unreliable information. This is because it just scans past SERPS, generates content, and gives it back to the user without minding if it is from a reliable source or not.
Because of its ability to generate content fast, many students and even content creators who are lazy will fall into the trap of unverifiable content and to some extent continue feeding the internet with fake news and pieces of information.
I am referring to chatGPT as an unreliable and uncreditable source of content because I have witnessed instances where when you tell it that it's wrong, it also accepts.
We have seen it give wrong answers for simple arithmetic like LCM and GCD. Try one and see the outcome. Some of these false answers it generates are what students are submitting as research proposals and answers for classwork.
We are breeding a generation of lazy students and facts might be rare if the chatGPT is not well regulated or optimized at least to get information from sources that are reliable and credible. This is the only way, we can be sure of the authoritativeness and trustworthiness of the information we read online, and is AI-generated.
With the rise of AI in the content creation industry, we are slowly losing the richer, and more personalized user experience that brand content should have. In other words, we are losing the human touch and voice which has driven content all the years.
领英推荐
The reason why I emphasize on human-created content as opposed to AI-generated content is that with human-created content, you deliver the richness of tone, inflection, emotion, and personality, all of which cannot easily be seen from chatGPT content.
Human creative writing majorly relies on the thoughts, feelings, and emotions of the creator. This is something that chatGPT is finding difficult to replicate in its generated texts.
In this regard, while it can assist with the writing process, it is up to the human writer to bring their unique perspective and creativity to the work. It is this uniqueness and original creativity that most brands, websites, and businesses are looking for.
Human-generated content is the best for brands because it includes both conversational and informational tones which increases the chances of ranking high on google and even your content being recommended to users.
Human-created content is reliable because, in the course of the research, one is able to visually sort fake news, factual information, and sources and authors who are credible. This means that the information generated is magical, authoritative, and expresses the brand voice in a literal way.
Essentially, there is no need to worry, ChatGPT won't take anyone's job role away. It is simply here to assist with a few tasks which are of course subject to human monitoring, evaluation, and approval.
At no point will chatGPT replicate the full range of abilities and skills that human writers possess. After all, what we are just about to witness is a strict regulation of its operations because raises a number of ethical and social issues.
The common ethical issues include the revealing of sensitive information, accuracy concerns, sexism, and plagiarism/cheating.
As we embrace AI-generated content, let us be careful about these concerns, they can make your content to be flagged down by google and other search engines.