ChatGPT Revs Up Search Engine ???
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LinkedIn Boosts Lead Gen
Advertisers on LinkedIn, your campaigns have a new objective option: lead generation!
The platform's latest addition allows users to boost posts with the goal of generating customers. This is opposed to more all-encompassing and less measurable goals, like brand awareness.
Finding clients on LinkedIn can be taxing and often requires a good deal of research. The next time you boost a post, experiment with this new way to find customers and compare the results to past campaigns and outreach efforts. This strategy could potentially streamline your process!
OpenAI is Open for Business in ChatGPT
Watch out, Google. We can officially call ChatGPT a bona fide search engine.
Combined with OpenAI's search powers, the AI generator can now pull website data to produce more accurate answers and in-depth research results.
Do you think ChatGPT can become a search engine contender compared to others like Google? Only time will tell. But like all new AI tools that could impact the marketing industry, it's a smart idea to give it a try if you have a chance and see if it could be useful for your process.
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TikTok Says Full-Steam Ahead for STEM
The powerhouse app is going mad for science!
TikTok's new STEM feed features educational, science-themed content geared towards the app's teen users. Now, after opening up the feed to the US, UK, and Ireland, it has already generated 200 million views.
If your brand is science-based, like health supplements or pharmaceutical companies, this is a golden opportunity to get in front of an audience that's notoriously tough to nail down: Gen Z.