ChatGPT And Rethinking The Future Of Websites

Now that ChatGPT has taken the world by storm, almost everyone is trying to figure out how they can use it in their daily lives. Obviously one of the greatest features that come with ChatGPT’s ability is to create amazing content. Content writers obviously fear that they will lose their jobs. Why do we need content writers when we can simply ask chat GPT to create lots of it in matter of seconds, right? I am trying to look at this on a different perspective. In this current stage of ChatGPT, I would like to ask the following question: Do even really need more content for website or should we be looking at how to create a different user experiences from now on? Do we even need websites in the future?

Let’s think about it this a bit. Most of the time you create content for search engines. Yes, people do read your website and maybe take some decisions based on the content you have there but in the future will they even need it? I would like to challenge why we need to rethink about ChatGPT or any other smart AI chat tool and the future of user interfaces.

Let me start by giving a simple example for a doctor’s website. Let’s say you are a doctor who is doing surgeries in urology. So, you asked some people to create a website for you and then they started to fill it with lots of text and media content, some cool reviews from patients, some FAQ and a way to book appointments. You advertise your website on Google and get some SEO traffic because your content writers are writing articles specifically designed to get organic traffic for you. All sounds cool! And from this traffic, some people decide to make an appointment to you and basically at the end of the day, some people will need surgery and you make a nice living. From a potential customer’s point of view, the whole process quite long if you think about it.

At the current stage of ChatGPT, I can basically create a website for you within minutes by employing the power of it. I can probably fill this website with more content than a regular content writer can do. And still advertise it on Google and get leads for you. But this does not sound like how the future is supposed to be. If everybody starts doing this (which they are currently!) than there is no point of doing it. And unfortunately, that’s what most people are focused on doing right now!

Let’s think about the fact that if Google’s simple user interface doesn’t exist tomorrow and only a chat interface is available. Do you really need a website for conversion? A patient will probably ask ChatGPT to give him some advice based on his symptoms, and he will be forwarded to a doctor by the tool itself based on where he lives and some other criteria he mentioned during his conversation. End most probably, he will end up booking an appointment within the chat. Basically, you can throw your beautiful website to trash Mr.Doctor.

Does this sound like too much of a science fiction? I don’t think so. I guess it is really a good time to rewire our brains and think about the probabilities of smart integrations with ChatGPT than creating old school websites to feed Google. And since ChatGPT has started to enable plugin development maybe it is smarter to build the future on it.

This is a repost of my Medium article here