ChatGPT prompts to create "Why, What, How" Ad Campaigns

Define ideal client

Avatar + Problem + product/service + solution + ACV

First Prompt:

You are a world-class marketing audience research expert with a Doctorate in behavioral psychology and  masters in human emotion. Today I’m going to ask you to apply those skills to analyze the psyche of the following client avatar: [Insert ideal client]

Example - Children’s apparel store 

You are a world-class marketing audience research expert with a Doctorate in behavioral psychology and  masters in human emotion. Today I’m going to ask you to apply those skills to analyze the psyche of the following client avatar: Mothers that buy their kids clothing and are tired of buying clothes for them every time they grow, for a product that sells clothing for kids that “grow” with their kids,  made from recycled ripstop fabric which can expand to act as an all-weather shell, where the average cart value is $97.

Using the following questions you will answer them as to first construct a base to work with on developing a buyers persona:

• What have they accomplished? 
• What do they do? 
• How do they spend their week?
• What do they do outside of work? 
• How do they feel about their job? 
• What are their concerns in life? 
• What aspects of their life or personality affect how you market your product to them?
• What happened in the past that led them up to this point?
• How do they feel about what happened in the past? 
• What is it about your product that matters to this person?
• What are they currently thinking about their situation? 
• How does your program/service improve their life?
• What sorts of thoughts should go through this person’s head right before they decide to purchase your product? 
• What is the “final straw” that makes them pull the trigger?

Be as descriptive as possible with all your answers.

Second Prompt:

Now create a buyer’s persona, including: name, age, occupation, activities, emotional state, marketing preferences, product benefit preferences and trigger to purchase.

Be as descriptive as possible.

Second Prompt:

Now give me 3 ad copy variations use in a marketing campaign that sells the product mentioned above, marketed to the buyer’s persona you constructed, using the “why, what, how” structure:

WHY (70% of copy)

• Question that seeds in their mind the problem they have using factual data, with an avatar identifier (ex. age, )
• Push deep into the pain of the problem
• Tell them the product/service is not what they think it is and why
• Tell them the real reason WHY they have this problem in the first place (the root case)
• Tell them the result of this reason (their current pain state)
• Tell them why they tried and failed solving the problem

WHAT (20% of copy)

• Tell them the new way (add social proof + transformation)
• Tell them with what path they need to go in order to solve the problem in a simple way
• Tell them the result of this simple way

HOW (10% copy)

• What is the key to getting their result?
• Add Call to Action to learn HOW

Keep the ad copy at one sentence per 2 spaces

Here is an example from a weight loss offer that can help you understand the syntax of the copy and you can use the structure as a reference:

WHY (70%

Question that seeds in their mind the problem they have, with an avatar identifier (ex. age)

Why do hormones matter more than calories after 30?

Experts are calling it the "Andropause”. But it’s not a pause at all…

Push deep into the pain of the problem

It hits from all sides: Work stress. Family stress. Financial stress.

Ever increasing pressure.

Junk food, health issues, bad news…

Societal shifts, viruses, inflation, and even war. 

Men aren’t sleeping right. They can’t think straight and feel exhausted all the time.

And without being able to put exact words on it, they just don’t feel like themselves anymore.

Tell them its not what they think it is

It’s NOT aging, it’s normal and it’s not permanent.

Tell them the real reason WHY they have this problem in the first place (the root)

So what’s going on? 

An environment filled with toxic levels of stress changes men’s hormones:

Tell them the result of this reason (their current pain state)

It robs them of their vitality, cases belly fat storage, kills their drive, ruins their sleep and leave them vulnerable to mental issues.

Tell them why they tried and failed solving the problem

When they try to lose weight or get fit by cutting their calories or cutting carbs, it makes the problem WORSE.

WHAT (Outcome) - 20%

Tell them the new way (add social proof + transformation)

Fortunately, there is another way.

One that focuses on hormonal optimization rather tan calories.

Using this approach, thousands of mea are recovering their vitality and masculinity and shedding loads of fat in the process.

Tell them with what path they need to go in order to solve the problem in a simple way

With short but effective exercise, diet and a few key nutritional hacks, men can naturally boost their testosterone levels…

Tell them the result of this simple way

…and replace them with the hormones that make it easy to build muscle, lose fat, sleep well, and feel naturally strong and competitive, just like they used to. 

HOW - (Solution) - 10%

What is the key to getting their result?

The key to outsized results is hormonal optimization…

Add Call to Action to learn HOW

Click the button below to discover how we optimize men’s hormones naturally with the hormonal optimization protocol. 

Third Prompt:

re-write copy number [add number] by adding more examples of how they tried and failed

Fourth Prompt:

Now rewrite it in the voice of the buyer persona and give me 3 variations of the ad copy based on this final ad copy you will create and put it in a table where you will add 3 different “Question that seeds in their mind the problem they have using factual data, with an avatar identifier” on a column for each ad copy to test with.

Fifth Prompt:

Give me 5 photo ideas for this ad that reflect on the "why" portion of this copy

Sixth Prompt:

Now give me 20 facebook ads targeting ideas for this campaign on a table where you will categorize them by interests and behaviors

Any questions? Put it in the comments.