Is ChatGPT the Pioneer? The Israeli Startup that Started the AI Revolution

People started talking about AI in the public domain with the explosive release of ChatGPT in November 2022. But was OpenAI the company that released ChatGPT the pioneer in AI? I remember taking a session in Kerala Media Academy as far back as 2017 on the topic, " AI for Content Generation" where in I mentioned couple of tools available for automation of content creation. One of them was Articoolo,an Israeli company that developed the robot writer as far back as 2014. TechCrunch.com had done a story in 2016 with the title, Meet Articoolo, the robot writer with content for brains. I am not sure whether there was anyone else at that time developing similar AI tools. Ofcourse, Grammarly was there in the scene correcting grammar and spelling mistakes apart from reworking the content. Retresco, based in Berlin and funded by Commerzbank claimed to have been working since 2008 in AI based language technologies. But it was available only for businesses and publishers.

What was Articoolo meant to do?

The algorithm of Articoolo was built in such a way that it could generate an article on a topic of your choice. All you had to give was two to five keywords. And it could come out with a different article every time you gave a prompt. You had the choice of 'better readability' or 'enhanced uniqueness.'

Ofcourse, ChatGPT and other tools such as Google Gemini and Microsoft Co-Pilot have become much more advanced integrating text, video, chat and may also integrate VR, AR experiences soon. They have become capable of creating images, video and more.

The Future

Currently, it is still not clear how AI will transform the content generation business or disrupt the human content generators. Google has now evolved a new Core update that gives emphasis on E-E-A-T (Experience, Expertise, Authoritativeness & Trustworthiness). This means that Google algorithms will be able to detect whether the creator of the content has firsthand experience or life experience in the domain, expertise (knowledge & skill) in the subject and can be considered authoritative or trustworthy for the keywords used by the creator.

E-E-A-T is not a page ranking factor but a modification of the E-A-T it created in 2014.

E-E-A-T means a lot when AI can mass produce content and that too by people who have no domain expertise in the area.

According to an article in Backlinko, Google is likely to find more ways to prevent low-value AI content from ranking in the search engine results pages (SERPS) and E-E-A-T will have a role to play in this.

Google is also using Quality Raters (independent evaluators) to evaluate the content's E-E-A-T. These ratings do not impact ranking of pages or sites.

Humanise AI

With Google giving low priority to AI generated content, new opportunities have emerged for developing software that can humanise AI. It is already available now and it doesn't come free. AI for content creation space looks exciting precisely because of the legal and ethical issues arising from content that is created by AI and again reworked by a tool to make it sound human!