ChatGPT by Open AI: Content creators, prepare to skyrocket ??

Well. It’s time to test a hyped ChatGPT by OpenAI and find the best ways to use it for your business. Be you a marketer, a content manager, or both, this use case is right for you!?

The client: a manufacturer of sustainable and cruelty-free shoes. The company has already developed a website and works on the creation of compelling product descriptions for sustainable shoes.

Location: The US, Canada

Goal: Follow the corporate mission to create footwear that is stylish, comfortable, and kind to animals. They believe that it is possible to make shoes that meet the highest standards of quality and performance without compromising on ethics.

The task: Create compelling content for a product list page and product pages with the right descriptions that can be used both on the website, social media and for ads.?

So, let’s get started!

Step 1

We asked a chatGPT to find the most popular adjectives that are relevant to sustainable shoes:

Perfect! These adjectives can be used for further product information content.

Step 2

We asked the chat to generate synonyms for our cruelty-free shoes to help us create SEO-friendly content from the start.

Let’s check the demand for these keywords in the USA and Canada:

Looks like we are on the right way! These keywords have good demand volume, thus, customers could be able to find the store in the organic search!

Step 3

In our case, we would like to target 2 keywords - sustainable sneakers and ethical shoes. Let’s start with metadata for our product list page.

The metadata looks like a right fit for a product list page. It reflects the corporate mission and includes target keywords!

Step 4

We wanted to create the right H1 and a lead text for a product list page:

All right, this H1 needs to be better for our product list page. We decided to take only two keywords to keep the headline more subject-focused.

The next step - create a compelling and evoking emotions tagline.

Tip: ask ChatGPT several times to get more ideas for your content

Step 5

It’s time to create a content outline for the product page to ensure the page is SEO-friendly:

This content outline would be a better fit for an article blog but you can still get some inspiration from this version.

Let’s go further with this plan and get AI-generated product information for our shoes.?

Then, we need to uncover the information about taking care of the vegan leather sneakers to pursue users that it’s as easy as taking care of regular shoes.

Conclusions

OpenAI's ChatGPT is an exciting new tool that can be used for e-commerce. This could potentially revolutionize the way how marketers and content makers create content and help them focus on customers and their shopping experience. The chat is still in its early stages, but it has already shown great promise. In a recent test that we made, we managed to save up to 20 human hours and create compelling and catchy content for our product pages.

In the next article, we will test another AI tool that helps e-commerce marketers save time and generate even greater ideas! Stay tuned ;)