ChatGPT & Me: I Don’t Feel So Smart Any More

It is a funny thing about artificial intelligence software.

The more you use it, the dumber you feel.

At first you question what will change because of it.

And then you wonder what won’t.

A spiraling loop of deflating self-confidence continues until you hit an important question at the end of all this:

What will all this mean for me personally? Can ChatGPT do my job?

I checked my ego at the door, logged in and found out.

Can ChatGPT Do JJ’s Job?

(Please Don’t Show This to Work)

The mission in platform strategy at Horizontal Digital is to implement software and teach people how to find enterprise value in the tools they use.

Horizontal itself does a lot more than that, but I could describe a lot of what I do for clients as helping them find value in the software they bought to solve the customers, employees and partners problems.

After all, this is a new Attention Economy.

Customers expect concierge digital treatment where they go – online and offline.

So organizations and employees are going to have to step up.

I'm one of them.

A Day In My Life

My job recently has involved a lot of conversations about centralized digital content operations and headless content delivery, two topics that are still head-scratchers for many digital marketers - the core audience for Sitecore Content Hub, an application I configure and support at work.

Headless relies on the concept of Atomic Content, which is structured content divided into types and broken into fields that can be used a gazillion different ways in digital publishing.

Website. Check.

Alexa. Check.

Apple Watch. Check.

You name it, a headless CMS can likely deliver it.

But the headless approach relies on marketing and development teams to fundamentally reset their thinking about digital publishing.

Teams must embrace a data-first mentality because headless relies on a solid data layer as its core so content repurposing, or regeneration, can be executed at scale from a centralized location.

Assignment: Write and Promote a Story on Creative Automation

(The following scenario is fiction, but I needed a device so roll with me, please).

I’ve been writing a lot about Atomic Content lately and I had an assignment due.

My boss had asked me to put together a social media promotion plan for an article about creative automation, the use of brand-approved data and assets (images, videos, 3D assets and more) in print collateral that is produced at scale using tools like Content Hub.

The problem was that I hadn’t written the article yet.

ChatGPT, can we start at the beginning?

Will you do my job for me please?

ChatGPT Prompt

Write a 2000-word article on the importance of creative automation in Sitecore Content Hub. Include subheads in h2 format and then suggest 5 social media tweets from the structure of the content

ChatGPT Output

The Importance of Creative Automation in Sitecore Content Hub

Introduction

Sitecore Content Hub is a powerful tool for managing, organizing, and distributing content across a variety of channels. However, in order to fully leverage its capabilities, it is important to incorporate creative automation into the content creation process. This article will explore the benefits of creative automation in Sitecore Content Hub and provide some tips for getting started.

Benefits of Creative Automation

One of the main benefits of creative automation is that it can significantly increase the efficiency and effectiveness of the content creation process. By automating repetitive tasks, such as data entry and formatting, content creators can focus on more strategic and creative tasks. This not only saves time, but also reduces the risk of errors and inconsistencies.

Another benefit of creative automation is that it can help to ensure that content is always up-to-date and relevant. For example, by automating the process of pulling in data from external sources, such as social media or news feeds, content creators can quickly and easily incorporate the latest information into their content.

Additionally, creative automation can help to improve the overall quality of the content by providing a more consistent and polished look and feel. For example, by using templates and styles, content creators can ensure that all of the content adheres to the same design and branding guidelines.

Getting Started with Creative Automation in Sitecore Content Hub

If you are new to creative automation in Sitecore Content Hub, there are a few key steps that you can take to get started.

Identify the repetitive tasks in your content creation process: Start by identifying the tasks that are taking up the most time and resources. These are the tasks that are most likely to benefit from automation.

Evaluate the available tools and resources: Sitecore Content Hub has a wide range of tools and resources available for automating different tasks. Take some time to explore the options and choose the tools that best fit your needs.

Develop a plan and set goals: Before you start automating tasks, it is important to develop a plan and set clear goals. This will help you to stay on track and measure the success of your automation efforts.

Test and refine: Once you have implemented creative automation in Sitecore Content Hub, it is important to test and refine the process over time. This will help you to identify any issues and make adjustments as needed.

Share your successes and learnings: Creative automation can be a complex process, but sharing successes and learnings can help to simplify and streamline the process for others.

Social Media Tweets:

"Get ahead of the competition by automating your content creation process with Sitecore Content Hub. #creativeautomation #contentmarketing"

"Say goodbye to repetitive tasks and hello to more time for strategy and creativity with Sitecore Content Hub. #efficiency #contentcreation"

"Stay on top of the latest trends and information with Sitecore Content Hub's automation capabilities. #up-to-date #relevantcontent"

"Improve the quality of your content and brand consistency with Sitecore Content Hub's automation tools. #design #branding"

"Streamline your content creation process and share your successes with others by automating with Sitecore Content Hub. #collaboration #success"

I was one prompt in and I was started to get scared.

But could it tell me what audiences I should target?

ChatGPT Prompt

Recommend an audience strategy now based on that output

ChatGPT Output

Based on the output above, it seems that the audience for this article and related social media tweets would be professionals in the field of content creation and marketing, particularly those who use Sitecore Content Hub. This includes but not limited to: content managers, marketers, digital strategists, and web developers. The strategy should focus on highlighting the benefits of creative automation in Sitecore Content Hub, and providing practical tips for incorporating it into their content creation process.

A strategy could be:

• Share the article on professional networks and online communities related to content creation and marketing, such as LinkedIn groups and forums.
• Utilize the social media tweets to engage with Sitecore Content Hub users on Twitter and LinkedIn, providing valuable information and resources for them.
• Reach out to industry influencers and experts in the field of content creation and marketing, asking them to share the article and social media tweets with their followers.
• Attend industry events and conferences and share the article as a valuable resource for attendees who use Sitecore Content Hub.
• Use paid social media ads to target professionals in the field of content creation and marketing, directing them to the article and social media tweets for more information.

At about this time, I started to look up classified ads so I could buy a van to move into along a river somewhere.

Then I thought, hey, I haven't created content for the website yet.

ChatGPT Prompt

Write a hero banner image title and text that would encourage users to read the content. Link to www.horizontal.com.

ChatGPT Output

"Unlock the Power of Creative Automation with Sitecore Content Hub"

"Are you ready to take your content creation to the next level? Discover the benefits and best practices of automating repetitive tasks with Sitecore Content Hub. Visit www.horizontal.com for more information."

ChatGPT: Now suggest SEO optimized metadata title, description and keywords for the content

Title: "Creative Automation in Sitecore Content Hub: How to Increase Efficiency and Effectiveness"

Description: "Learn how creative automation can improve the quality and efficiency of your content creation process with Sitecore Content Hub. Discover the benefits, best practices and how to get started with creative automation. Visit www.horizontal.com for more information."

Keywords:

• Sitecore Content Hub
• Creative Automation
• Content Creation
• Efficiency
• Effectiveness
• Repetitive tasks
• Templates
• Styles
• Data entry
• Branding
• Quality
• Up-to-date
• Relevant content
• Automation tools
• Measure success
• Streamline process
• Industry
• Content marketing
• Web developers
• Digital strategists
• Content managers
• Marketers
• Blog post

ChatGPT Prompt

ChatGPT now suggest a complete program plan to implement creative automation in CHILI Publish. For each program plan, include milestones, recommended roles, timeframes and activities

ChatGPT Output

Program Plan: Implementing Creative Automation in CHILI Publish

Milestones:

• Identify and evaluate automation tools and resources (1 month)
• Develop automation plan and set goals (1 month)
• Test and refine automation process (2 months)
• Implement automation in production environment (2 months)
• Monitor and optimize automation performance (ongoing)

Recommended Roles:

• Project Manager: responsible for overall coordination and execution of the program plan
• Automation Lead: responsible for researching, evaluating and recommending automation tools and resources
• Content Creator: responsible for testing and refining the automation process
• Developer: responsible for implementing automation in the production environment
• Analytics: responsible for monitoring and optimizing automation performance

Timeframes:

• Milestone 1: 1 month
• Milestone 2: 1 month
• Milestone 3: 2 months
• Milestone 4: 2 months
• Milestone 5: ongoing

Activities:

• Milestone 1: Identify and evaluate automation tools and resources
• Research available automation tools and resources for CHILI Publish
• Evaluate the suitability of each tool for the content creation process
• Recommend the best tools and resources for implementation
• Milestone 2: Develop automation plan and set goals
• Develop a plan for incorporating automation into the content creation process
• Set clear goals for the automation process, including efficiency and effectiveness

Milestone 3: Test and refine automation process

1. Test the automation process with a small group of content creators
2. Collect and analyze feedback from content creators
3. Refine the automation process as needed

Milestone 4: Implement automation in production environment

1. Implement the automation process in the production environment
2. Train content creators on how to use the automation tools
3. Milestone 5: Monitor and optimize automation performance
4. Monitor the performance of the automation process
5. Analyze data and feedback to identify areas for improvement
6. Optimize the automation process as needed to ensure it remains efficient and effective

It's important to note that the time frame and activities may vary depending on the complexity of the process, the number of tools or resources to be implemented, and the number of people involved in the project.

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As a person who makes her living in digital marketing and content operations, it is clear to me after one month of working with this technology that it a game changer as big if not bigger than Google Search.

ChatGPT and Natural Language Processing models like it are about to change everything.

Everywhere.

In every way.

I don't know that my job will change immediately, but it's clear it will.

And that is something I am going to organize my life around.

Like you, I have no other choice.

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Jennifer Johnson works in platform strategy at Horizontal Digital.