Will ChatGPT kill SEO

ChatGPT is going to kill SEO, marketing, customer service, and many more... omg, blah, blah, blah...

Wait a minute, hold your thoughts! Are you one of those people who think that ChatGPT is going to replace everything we know about digital marketing? Well, I'm here to tell you that you're just a bandwagoner.

Let's get into the nitty-gritty of why ChatGPT isn't going to be the end-all-be-all of SEO.

AI tools like this are not new. There have been countless others before it. A tool called Jasper was all the rage like ChatGPT is now, just a few months ago. Is it cool? Yes. Is it better than the ones before it? Yes. But will it replace SEO? No.

Why, you ask? Well, let us break it down for you.

ChatGPT Needs Human Input

Sure, ChatGPT is an AI tool that can generate content and give advice, but someone needs to input the prompts into ChatGPT, revise the results, and fact-check any claims or data figures. So, it's not like ChatGPT is replacing the need for humans altogether. If you're writing for the customer first and not just trying to shortcut/spam/"SEO"-only, it takes longer to stage, draft, edit, edit, edit, edit, edit, and trash AI than to do it right the first time with manual research, context, and value-added output with humans.

Voice Assistants Use Regular AI Websites?

But, what about voice?! People already shout at Google Assistant and Siri and ask questions. That's AI." Kinda' AI, but not entirely. And it's not ChatGPT. But either way, the same problem exists. Since no one is on the other side recording voice drops to answer when someone asks Google, Siri, and Alexa, where do those results come from? Regular AI websites. The sites that have the freshest, most unique, value-added content load the fastest and are trusted. These are all SEO fundamentals.

ChatGPT Supports SEO But Doesn't Replace It

Will ChatGPT support SEO? Yes. Will it replace it? No. ChatGPT doesn't solve website structure, design, page speed, UX, citations, and links. It only helps advise, and even then, it still needs human input and feedback loops.

Ownership and Liability

There is currently no precedence for who even owns the output of ChatGPT. Chances are, it's not you. You didn't create the output. You used a tool. So you don't own it. ChatGPT also doesn't consistently include citing sources it aggregates its info, which could lead to liabilities.

To cut the story short, yes, AI has the potential to gather previously gathered data by humans; it's kind of like recycling whatever hard work was put there by fellow humans. However, it's not creating anything, producing value, being imaginative, or being able to feel and respond, adjust, and readjust the words and the answers as humans only can.?

What it is, is a shortcut, and there lies the biggest threat to human potential because if we choose to choose shortcuts, we may end up depriving ourselves of our biggest potential and uniqueness. And for SEO, we trust humans more than we could ever trust AI because we know through our own business that nothing can replace the effort of humans.

So, don't believe the hype that ChatGPT is going to kill SEO. Instead, use it as a tool to enhance your SEO efforts, and always remember that human input and effort will always be essential in the world of digital marketing.