The ChatGPT Justin Welsh Content Matrix (Beat Writers Block with AI)

Disclaimer: I am not the creator of this content matrix. I forget the original creator who came up with this strategy in ChatGPT. If you know who it is, tag them and I'll give them credit here!)

Also, this content matrix is from Justin Welsh ie the man who dominates LinkedIn right now.

Would you like 30 days of content ideas in 5 minutes?

With this prompt, it’s easy.

Let's get right into it:

Step 1: Go to ChatGPT

Step 2: Use the following prompt and input two sections to help generate a month's worth of content ideas.

Use the prompt below (fill in the bold sections):

I need your help to generate content ideas.

(Insert a description of who you are, what you do, and what you like to discuss here. Make it at least two paragraphs and super detailed. This helps the AI determine what kind of content ideas to provide you with)

To generate ideas, I want you to imagine a "Content matrix" table. In this table, the X axis contains types of content, meaning ways to expand on a topic. The Y axis contains content topics to be matched with the X axis.

The X-axis has these content types, formatted like this: [NAME] (explanation on how to use it)

1. [Actionable] (Ultra-specific guide teaching readers HOW to do something)

2. [Motivational] (Inspirational personal or industry stories about people who did something extraordinary)

3. [Analytical] (Informational breakdown of a topic, explaining to the reader WHY something is/works the way it does)

4. [Contrarian] (Go against the common advice and say something contrarian to the common beliefs on the topic, and explain why)

5. [Observation] (Observe a hidden, secret, or silent but IMPORTANT trend in the topic/industry)

6. [X vs. Y] (Compare two entities, styles, frameworks, companies, apps, or something else within the topic)

7. [Present vs Future] (Compare the status quo with a prediction about the future, and explain to the reader why that is)

8. [Listicle] (Provide a useful list of resources, tips, mistakes, lessons, steps, insights, frameworks, or something else about the topic)

[Y AXIS]

The Y axis contains the topics:

1. (Insert a content topic here like marketing/sales etc)

2. (Insert a 2nd content topic here)

3. (Insert a 3rd content topic here)

4. (Insert a 4thcontent topic here)

_

Now, I want you to write out this table and write out a content idea at the intersections of the X and Y axises. You match each topic with a content type.

For example, a content idea matching the topic "Content Strategy" with the content type "How can people do it?" would be "7 things you need to know to create your content strategy"]

Here’s the link for a full breakdown: https://chat.openai.com/share/a3593f44-517c-4e13-80ad-babfd8623252

Step 3: You’ll get a bunch of ideas that look like this!

That’s it!

A month’s worth of content ideas for u.

Happy trails, peeps!

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PS I have a bonus round of content for you....

How to Beat Writer’s Block with ChatGPT & AI

Good copywriting takes time.

• You need to have a great hook.
• You need to have great formatting.
• You need to tell a story and speak to your target audience.
• You need a great call to action.
• You need, you need, you need lots of things....

ChatGPT can help you do 69% of this faster.

The biggest thing with ChatGPT is you need to really put a lot of work, energy, and effort into testing prompts.

Without the right prompt, you will be in trouble.

I typically use AI to get a rough first draft of a post.

Then, I prompt it into tools to get it formatted.

Then, I edit four to five times.

Viola.

Watch me do it in the video below!