ChatGPT is Here

Everything you need to know about the internet’s most famous chatbot

If you’ve been paying attention to the news, you’ve probably heard about ChatGPT. You might be wondering what it is and how it will impact your business.

Don’t worry, we’ve got you covered. Here’s the lowdown on this new tech.

What is ChatGPT?

ChatGPT is a natural language processing tool, which is a fancy way of saying “chatbot.” It can answer questions, write articles, and even produce code.?

OpenAI, the creators of ChatGPT, are currently offering it for free as part of their research phase. You can try it for yourself here.

How is ChatGPT different from other chatbots?

If you’ve dealt with online customer support over the last few years you’ve probably run into a few chatbots. This technology isn’t new, so how is ChatGPT different?

To start, ChatGPT is trained to mimic a more natural (less robotic) writing style. Even more impressive, it learns from your conversations to provide better answers. It can also take those learnings and apply it to conversations with other users.

Essentially, the more we use ChatGPT the smarter it will become.

What are the implications for marketers, content creators, and business owners?

The area that might see the most changes due to ChatGPT is internet searches. Currently, we type questions into search engines like Google and receive a bunch of related articles.

However, Microsoft has partnered with OpenAI, and one of their projects includes incorporating ChatGPT into their search engine Bing. In the not too distant future, ChatGPT (or similar technology) might be what you use to answer search queries. Entrepreneurs should keep this in mind when thinking about SEO.

The other area that will be impacted is content creation. As the technology improves, more and more creators will begin using AI to aid and speed up the writing process. Moving forward, unique content that can’t be replicated by AI will be key to any content marketing strategy.

What are ChatGPT’s limitations?

At first glance, ChatGPT looks very impressive, but it’s still a work in progress.

If you use the technology enough, you’ll run into some answers that aren’t quite correct, and others that are just plain wrong. This is largely because if ChatGPT doesn’t understand your question, or if it doesn't know the answer, it will simply guess.

It’s also important to note that ChatGPT can’t generate original thoughts or content. Everything it spits out, it’s learned from others. So, if you ask it to write an article on a certain topic it can write something that’s definitely passable, but it won’t contain any information you can’t find elsewhere.

Staying up to date with technology helps your business

As you can see, new technology can mean big changes for small businesses. We encourage you to read and educate yourself on what’s coming next so you’re always prepared.

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