ChatGPT got me a 61% open rate. Here's how.

ChatGPT got me a 61% open rate. Here's how.

I’m going to keep this update massively tactical. No wasted fluff.

Here is how I did it:

1. I made a target list in Apollo

(Long story short: I think of Apollo as 80% of ZoomInfo quality for 1/200th of the cost.)

2. I uploaded my target list in Clay.com

(Think: big spreadsheet with all kinds of AI lookup tools natively embedded)

3. Next, I hit the button for “enrich” from LinkedIn

This allowed me to easily get a list of where they went to college.

4. You can use ChatGPT to clean up the school name in a way that it can be turned into a subject line. Or clean your list by hand.

To protect the creative of our client and their prospect’s experience, this is all I can share on what was in this 61% subject line.

But I did write a template here for anyone interested in a sample.

But, I hope this inspires you to run your own experiments!

Until next time,

Miles


Jaci Russo

B2B Brand Strategist

9 个月

Love to learn from your process!

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Grant Duncan

VP of Marketing at HST Pathways (a Bain Capital company)

10 个月
Ryan Lawson

Want to know how leading CPG brands and retailers are boosting velocity and foot traffic in the Midwest by "swiping right" on local content creators?

10 个月

Sound familiar? Max J. Kouris

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