ChatGPT got me a 61% open rate. Here's how.
I’m going to keep this update massively tactical. No wasted fluff.
Here is how I did it:
1. I made a target list in Apollo
(Long story short: I think of Apollo as 80% of ZoomInfo quality for 1/200th of the cost.)
2. I uploaded my target list in Clay.com
(Think: big spreadsheet with all kinds of AI lookup tools natively embedded)
3. Next, I hit the button for “enrich” from LinkedIn
This allowed me to easily get a list of where they went to college.
4. You can use ChatGPT to clean up the school name in a way that it can be turned into a subject line. Or clean your list by hand.
To protect the creative of our client and their prospect’s experience, this is all I can share on what was in this 61% subject line.
But I did write a template here for anyone interested in a sample.
But, I hope this inspires you to run your own experiments!
Until next time,
Miles
B2B Brand Strategist
9 个月Love to learn from your process!
VP of Marketing at HST Pathways (a Bain Capital company)
10 个月Caleb Norris ??
Want to know how leading CPG brands and retailers are boosting velocity and foot traffic in the Midwest by "swiping right" on local content creators?
10 个月Sound familiar? Max J. Kouris