ChatGPT and Generative AI

Who isn’t talking about ChatGPT at the moment? At JOST&Co we embrace digital transformation and disruption. We’ll be using Artificial Intelligence, in a smart and responsible way, ensuring our clients are prepared for the AI-powered future while keeping their safety and security a top priority. AI is now making inroads into interaction with the creation of Generative AI, which focuses on creating new content by learning from existing data, as opposed to other forms of AI that focus on pattern recognition and event prediction. A prime example of Generative AI's capabilities is OpenAI's ChatGPT model.?

According to McKinsey's article, "How tools like ChatGPT could change your business," Generative AI models have the potential to transform various business processes, including marketing and sales, operations, IT/engineering, risk and legal, creativity, and assistance. However, these models also come with challenges, such as the potential for errors, inappropriate content, systemic biases, and intellectual property issues.

To ensure responsible use of Generative AI, organisations should analyse the areas where AI can add business value, draft a comprehensive policy, build effective partnerships and communities, and adhere to legal and community standards. In our opinion organisations should also be encouraging their people to use this technology, and to do that they must play a role in educating and training them.

Generative AI is still in its early stages and its future will be shaped by how we use it today. At JOST&Co, we're pumped to integrate AI into our ways of working. Is your organisation ready to integrate Generative AI? JOST&Co is here to help you, your people and your organisation with the opportunities and the challenges. Contact us on 1300 791 950 directly – we’d love to hear from you.