ChatGPT: evolution, but not revolution

As marketers, we are always looking for ways to boost our content creation efforts while staying within budget. Enter ChatGPT, an AI language model developed by OpenAI that has the ability to generate high-quality content quickly and inexpensively. Since its debut last year, ChatGPT has garnered attention from industry giants like Microsoft and BuzzFeed, as well as brands like Mint Mobile and Avocados from Mexico.

In this article, we will discuss the growth of ChatGPT, the boost it can provide to content strategies, and how it can be a valuable tool for advanced marketing strategists.

GPT Growth

The rise of ChatGPT has brought AI back to the forefront of marketing discussions, with many experts noting that it has the potential to revolutionize the industry. However, others caution that we have yet to see AI produce something that is truly ready for primetime.

While ChatGPT can generate large amounts of high-quality content quickly and inexpensively, it still lacks the human touch that is necessary to create truly engaging and effective marketing campaigns.

Boost to Content Strategy

Despite its limitations, ChatGPT can provide a significant boost to content creation efforts. It can outpace the typical brainstorming process, solving for creative that tends to be clustered by style. By pulling together and compiling information that already exists, ChatGPT can create content faster and more efficiently than humans.

A Tool for Advanced Marketing Strategists

For advanced marketing strategists, ChatGPT can be a valuable tool that helps streamline content creation efforts. However, it's important to note that ChatGPT requires a human touch to avoid the uncanny valley and sidestep advertising headaches.

Marketers will need to be able to sort through AI-generated text and polish the best output, which will require investment in training and hiring. Additionally, brand safety concerns are a major issue, and even under the best circumstances, brands and marketers will want a human responsible for final edits.

In conclusion, ChatGPT is a powerful tool that can help marketers create high-quality content quickly and inexpensively. However, it's important to remember that ChatGPT requires a human touch, and marketers will need to invest in training and hiring to get the most out of this valuable tool.

Sources

Marketing Dive - https://www.marketingdive.com/

AdWeek - https://www.adweek.com/

TechCrunch - https://techcrunch.com/

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