A (ChatGPT-driven) Sales Engineer for Every Call

Over my career in Enterprise Sales, I have had the pleasure of working with some incredible Sales Engineers, who have, in no small part, been the secret of my success at many companies. Lynn Olson , John Richards , and Chris Reichert are three names that come to mind.? Intelligent, communicable, and great in front of customers, I wish I could have kept working with them forever. That 1:1 ratio between sales rep and sales engineer that I had once enjoyed is now down to 3:1 in most organizations and headed even lower.? Research by the Alexander group shows that having increased SE involvement in the sales process can significantly increase revenue per salesperson.? How can we achieve these same results without throwing bodies at the problem??

Virtual Sales Engineer

One of the areas where we at Colibri.ai can address with technologies such as Generative AI and Large Language Models similar to ChatGPT is to provide the enterprise salesperson with a virtual Sales Engineer that can be with them on every phone call or Zoom meeting. So often these days, the sales rep is on a call on their own, and when they get a technical question they can’t answer, they have to take an action item to find the answer and respond after the fact, sometimes days later.??

Combining ChatGPT with Enterprise Search allows the Colibri Sales Teleprompter to listen to the questions being asked by the prospective customer and to offer up Generative AI-created responses to technical questions.??

For instance, if a customer asks a question about what CRM systems the proffered solution connects to, the Colibri Teleprompter for Sales will transcribe the question, search for an answer using Enterprise Search, and then feed the results into Generative AI/ChatGPT to create a smooth-sounding answer to the question. All in real-time, while the rep is on the phone with the client.

The result? More efficient employees, faster sales cycles, and higher win rates - just what we, as sales leaders, are looking for during times of economic downturn. Including a virtual SE in the sales process will increase revenue per salesperson by 60+ %.??

ChatGPT + Enterprise Search

At Colibri, we believe that the combination of ChatGPT and Enterprise search delivers the promised benefits of Generative AI. It will drive real productivity improvements for enterprise salespeople who can feel more confident answering technical questions when on the call with their prospective clients.

If you have an enterprise sales team that relies on less than a 1:1 ratio with their Sales Engineer, you should check out Colibri for Sales. Connect with us today for a demo and free trial.?