ChatGPT and Digital Marketing

“ChatGPT is awesome!”, “ChatGPT will replace you!”, “ChatGPT is instantaneous!”. We’re being bombarded with typical messages like the above on social media and in real life. No need to worry. New technology scares people as change does in life. Unavoidably, technology makes life easier and allows us to do more in less time. Most people lack the critical thinking to probe deeply any new trend or technology. They’re probably trying to impress you with their knowledge or trying to make you feel bad. But ChatGPT is making headlines and its popularity is soaring. With terrifyingly correct answers and comical results, it will influence many industries and occupations. OpenAI, the inventor, has seen its valuation reach US$29 billion in 2023.?ChatGPT holds promises for many industries including digital marketing. Wondering how? Let’s dig in to find out more.

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The reality is that ChatGPT is a chatbot that replicates a human conversationalist. But it does more – compose content, write poetry, translate text, play games, and simulate chat rooms. It has sparked an intense debate about its impact on digital marketing. Some perceive ChatGPT as revolutionary, others dismiss the chatbot as hyped. ChatGPT can assist in digital marketing in the following ways:

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·????????Provide real-time responses to customers ensuring higher customer satisfaction and loyalty.

·????????Digital marketers will use the chatbot’s machine learning and natural language processing capabilities to create personalized campaigns.

·????????Automated customer service can assist humans in managing complex questions and provide impeccable service.

·????????High-quality content could be generated promptly saving time and resources.

·????????Innovative marketing campaigns that resonate with customers.

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My personal take is - don’t be afraid of ChatGPT. Embrace technology, upgrade your skills, and think of ChatGPT as a colleague or assistant that makes your life easier.