ChatGPT or ChatSHT? Like some clients do.
Stuart Walton
Web designer, writer and content creator, based in Manchester. Almost famous on TikTok. Created over 400 websites for businesses. Always available for: web design, copywriting, SEO & social media. Stoic and left wing
I've never been convinced by Chat Bots at all. You know the type? You head to Live Chat on some credit card, banking or website and they scrape your data, get you through security and ascertain what you're looking for. All very well and good until your query becomes more than what are your opening hours and you're hastily passed to a human.
ChatGPT is selling itself as a new form of AI and, without investing in it fully myself, I've seen writing created by it that is, quite frankly, poor.
Now I'm not taking the moral high ground as a human writer, I'm not a Luddite opposed to advancing technology. Websites, and the coding that has been created to enable them, have made my life easier. I don't weep and wail at a supermarket self-checkout or cry at Face ID replacing passwords on iPhones. No. I embrace technological advances. I admire progress.
But with ChatGPT, I feel that nuances, narratives, dare I say it, a brand voice are all missing.
My own tone of voice is, I hope: humorous, snarky, passive-aggressive, laden with personal stories, generally a bit pissy - and I'd be a bit annoyed if a language programme could replicate or improve on what I write about and how I write it.
No.
Just like clients chat shit with missed payment deadlines, or not paying as they set payment runs and the freelancer can whistle for money, I think ChatGPT chats shit.
We may see driverless cars and other technological marvels, but writing, creating content that engages, influences, persuades or just makes you laugh, is best left to creative humans with a pulse and brain.
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Isn't it?
Chat bots have their place in filtering and getting people through security checks online, but we copywriters have nothing to fear from them.
A chat bot has no lived experiences and therefore cannot really impart emotion, evoke a feeling, talk the reader through a personal journey, though it can impart information and spell correctly.
ChatGPT, you're a clever invention, but like Clubhouse, you're destined to be forgotten once your novelty wears off.
Tomorrow, I'll talk about Google Bard - the new Natural Language Processing from the search giant that is set to revolutionise search, a form of ChatGPT that will last.
Have a peek at my revised Manchester website too with photos from Andy Plues
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1 年This is similar to my bugbear about Applicant Tracking Systems (ATS) when submitting a CV. ATS are only as good as the taxonomy coded into them, even with secondary or tertiary keyword AI. It is an excellent tool if you are e.g. in the medical profession but if you are in the creative sector not so …
Web designer, writer and content creator, based in Manchester. Almost famous on TikTok. Created over 400 websites for businesses. Always available for: web design, copywriting, SEO & social media. Stoic and left wing
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1 年Google search changed theceorld. In a blink of an eye we got used to it. Ai will do the same. Anything a human can do, a tool can be invented to do it better. Ai is a tool. We will get used to it. One day it will invent a better human