ChatGPT: Changing the Path of AI Information
I wanted to share this very interesting case study we have had around reputation management and ChatGPT.
Background
Following the appearance of negative coverage, Client Q, a well known Technology leader, partnered with Percepto to reposition their narrative. Not only did these links appear on Google search pages and Google news pages, but when searching for information about the client on AI tools such as ChatGPT, this biased and unwanted information was included. This posed an issue for the client when current and potential business partners, financial institutions and banks performed due diligence using both Google and ChatGPT as tools in their research.
Percepto was tasked at?rebuilding the client’s narrative?and gaining better control over Google’s? first page and ChatGPT’s output for relevant queries. After conducting in depth research into ChatGPT and other AI content platforms, Percepto hypothesized that the information appearing on ChatGPT utilizes more popular, higher ranking sources, and also official personal/company websites.?
Building and optimizing owned assets on behalf of the client, and promoting his narrative and messaging to gain higher position on Google was implemented to increase the chances that ChatGPT would use more favorable pages as sources for information..
Meanwhile, Percepto would also work promoting strategic messaging and positioning Client Q as an expert in their field.
Challenges
Strategy Implementation
A full-service ORM strategy was put into place including social media management, content marketing, PR and media relations, and SEO practices.
Questions:
The following questions were used on ChatGPT and other AI content software as a baseline for this activity, to be compared to at the end of the work, in order to measure success:
Targets:
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Implementation
Taking Control with Content Marketing
Media Relations Achieving Quality Coverage
Social Media Activity Leveraged
Results
1
All aforementioned questions achieved positive responses in ChatGPT testing after 8 months of activity
2
Sources quoted in ChatGPT were all controlled assets owned by Client Q, created by Percepto during activity.
3
Negative results were reduced dramatically over Google first page from 60% to just 10%.
4
Messaging improved overall on first two pages of Google and other search engines with the majority being neutral or positive after 8 months of activity.
Thanks for sharing this interesting article! We also struggle with false informations on ChatGPT and haveto learn how to rebuilld a new narrative for our company.
Senior Managing Director
3 个月Ran Blayer Very well-written & thought-provoking.
Founding Partner at Naveh, Even-Har, Sahai, Orenstein, Law Offices
3 个月Enlightening?indeed, well done.
Freelance , Sales Manager, Project Manager
3 个月Hi Ran, My Name is Muhammad Asif I am working on Upwork I am also offering Data Entry, LinkedIn lead generation, List building, Email marketing, Online research, Company research, Small businesses, B2B leads, B2C and all the services related to sales and Marketing. If you need any service. i am available. Thanks