The ChatGPT Advice That Gets The Best Reaction
Cary Weston
I help businesses create marketing systems that improve impact, win more customers, and drive profitable growth.
There are three words that can help you get more benefit from ChatGPT.
Would you like to know what they are?
Over the last year, I have spent a considerable amount of time working with ChatGPT first and foremost for my own curiosity.
I've also been teaching and sharing with my employees, conducting workshops with curious folks, and guiding clients on how to use this amazing instrument to help make our days more effective and efficient.
And during that time, no matter what features we are talking about, or use cases, or what industry or situation or goals folks have for ChatGPT, I have found that there are a few tried and true nuggets of advice that get the best reaction from folks when they hear it for the first time.
So today I thought I would share them with you in hopes that perhaps it will help you too.
Here they are:
Hey Chat, I need your help. I am looking to create an article for my website to help potential customers for my business get answers to some of the common questions I take on most sales calls. The reason I'm doing this is because I'm really busy, and I want to make sure that my sales team is spending time wisely most customers are interested in getting information without talking to a salesperson anyway, so this will help them and us tremendously. My business sells backyard fencing, and I want to create an article that helps people understand the basics of what might work for them. I need the article to answer, basic questions like what kind of fence do I need, what the price ranges for typical fences for a house, how long does the process take, how long do fences last, and stuff like that. Can you help me create an outline for this article by asking me one question at a time so that I can get the answers out of my head and organize my thoughts for an article that would be most useful for customers?
In the conversation that I shared above, you can see the three pieces of advice working together.
First, you can see that I'm just talking to it. I am being natural and conversational, which is how we talk to other people daily.
Second, you can see that I gave it some details and some background as I would an intern I was asking to help me. I do this because I want to have a ChatGPT to understand the context of the work that I want to do with it. When I help it understand the context, it can take on the role of being an on-purpose, problem-solving partner.
Finally, you can see that I wanted it to ask me questions, so I asked her to help that way. But importantly, you'll notice that I asked to ask one question at a time. I do this because I want to focus on one question at a time. This will help both you and ChatGPT better focus on the information needed.
The Three Words I Promised To Share
So I opened this article by saying there are three words that can help you get benefits.
So what are they?
Those three words are "tell me more".
Here is an exercise that I use with groups to help them understand why these three words are effective.
Right now, while you are reading this, I would like you to raise your hand.
Go ahead, literally raise your hand.
Have it up?
Good.
Now, raise it higher.
My question for groups when I do this exercise is how come, you didn't raise it that high to begin with.
The answer I get is usually something around conserving energy or you didn't tell me how high to raise it.
ChatGPT works in the exact same way.
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Whenever I get results from ChatGPT, and I want to get deeper into a topic or get more information from it, I simply say, "tell me more."
Here's a quick for instance that you can use with ChatGPT to see what I mean.
Paste the following prompt into ChatGPT:
I have a doggy daycare business. I'd like to get more customers. One of the ways I'm going to use to do that is to improve the wording on my website. Can you please provide me in a bulleted list form who the best-fit customers would be for a doggy daycare business so I can better understand what I need to put on my website to attract them?
You'll most likely get a list of the types of people that ChatGPT thinks would be best fit for your business.
Once it gives you that list, pick one and ask it to "tell me more" about that option and see what kind of expanded detail you get back.
I've used this particular exercise many times to help clients better understand who they should be talking to with their messaging.
Hope this helps!
-Cary
ABOUT CARY
Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm?Sutherland Weston.
His specialties lie in developing strategies to help businesses overcome sales and marketing challenges in practical and profitable ways.
He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results.
Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations.
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LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.dhirubhai.net/newsletters/the-chat-gpt-experiment-7110348839919702016/
Owner, In-Tec | 30+ Years in Commercial Cleaning | Advocate, Fair Treatment + Industry Accountability
6 个月Great article Cary Weston
Absolutely intrigued by the power of ChatGPT! ?? It reminds me of what a rising influencer recently shared about leveraging AI - Embrace, Engage, Enhance. It’s all about how we use technology to amplify our creativity and productivity. Let’s keep pushing boundaries together! #Innovation #AI ???
Senior Managing Director
7 个月Cary Weston Very interesting. Thank you for sharing