Is ChatGPT-4 Worth It for Content Marketers?

Since its initial launch, ChatGPT has also got new updates and improved a lot. Back in March 2023, OpenAI launched its newer version dubbed ChatGPT-4.

Trained on more extensive data and an advanced language model, ChatGPT-4 promises better performance and higher accuracy. However, OpenAI has locked its chatbot's newest rendition behind a paywall.

Reportedly, the GPT-4 language model has been trained on?~1.7 trillion parameters. In comparison, ChatGPT’s GPT-3.5 model only had 175 billion parameters. This allows ChatGPT-4 to better process natural language, handle complex inputs, and produce more accurate outputs.?

Apart from that, ChatGPT-4 can also browse the internet, analyse data, and generate images using?DALL-E.?

ChatGPT-3.5 Vs. ChatGPT-4

To better understand if ChatGPT-4 is worth it, let’s explore how exactly it is different from its predecessor.

1. Improved Language Model

GPT-4 is far more superior language model than GPT-3.5. It was trained on data from sources like books, articles, and many other sources. Apart from that, developers used over 1.5 trillion parameters to train GPT-4.

As a result, ChatGPT-4 is much better at comprehending natural language and understanding complex text patterns. In fact, it produces?40%?more accurate outputs compared to ChatGPT-3.5.

2. Higher Capacity to Handle Inputs and Outputs

ChatGPT-4 can process inputs and produce outputs of up to?25,000?words. In comparison, ChatGPT-3.5 has a maximum word count limit of only?3,000?words.?

Why is it groundbreaking??

The higher input word limit allows you to create elaborate prompts with complex instructions and queries. The higher output limit, on the other hand, allows the chatbot to answer them without hitting a roadblock.

3. Multimodal AI Chatbot

ChatGPT-3.5 can only understand text inputs and produce text outputs. However, ChatGPT4 can process both text and images.?

You can simply attach an image with your prompts and ChatGPT will generate a response. As for visual outputs, ChatGPT-4 uses DALL-E generative AI to create images based on your prompts.

How to Access ChatGPT-4?

While ChatGPT-3.5 is available to the public for free, ChatGPT-4 is exclusively limited to users with the?ChatGPT Plus?subscription. The Plus subscription currently costs $20/month and gives you access to:

• ChatGPT-4 and ChatGPT-3.5
• Custom GPTs
• ChatGPT Plugins
• Priority access to service even during peak demand hours
• Early access to new features and advancements

Is ChatGPT-4 Worth It?

Now comes the important question – should you upgrade to ChatGPT Plus just so you can use the newer GPT version? The answer depends on what you plan to do with it.?

You should carefully consider which marketing tasks can ChatGPT-4 streamline for you. Or even if your workflow allows you to benefit from the newer version in the first place.?

Here’s what we think when ChatGPT-4 is actually worth it:

1. You Create Content at Scale

If you create content at a large-scale covering various topics and formats, then ChatGPT-4’s better language processing capabilities will definitely come in handy. Additionally, the Plus subscription will ensure that the chatbot is always ready to respond even during peak hours.

Besides, you can generate images, install plugins, and create custom GPTs tailored to your specific usage. The price-to-value ratio makes ChatGPT-4 truly worth it.?

2. Your Brand has Embraced AI

Businesses aren’t new to AI and automation. Almost?60%?of companies in the B2B sector already use AI chatbots. They use them to automate client communications, lead generation, and improve sales experience.?

Around?14%?of organizations actively use generative AI in marketing. At the same time, around?30%?of companies plan to use natural language processing AI for marketing.?

So, if your brand has embraced AI in other departments, chances are they are open to exploring its effectiveness and efficiency in content marketing as well.

3. You Have a Small Team

Research shows that most content teams have?less than five?full-time members. While they are best at their jobs, we all know meeting strict deadlines with a small team can be challenging.?

If you also work with a small team, ChatGPT-4 can be the productivity boost that they need. In fact, around?58%?of marketers who use generative AI for content creation consider the performance boost to be its biggest benefit.?

And considering the $20/month price tag, it is way cheaper than onboarding an extra member on the team.

Continue reading here to know when using ChatGPT -4 isn't worth it and how it can help you create amazing content...