Chatboats- Artificial Intelligent
Your website and Social media are the most important channels of direct communications with your client. The whole experience when a person engages with your brand navigates the website or shops must be impeccable. The entire shopping funnel has to be smooth and easy.
Consumer behavior changes as fast as the technologies at our disposal. 3 seconds - that is how long an average person is ready to wait for the web page to load. If it is 4 seconds, people tend to move to the next site. We, as customers, don't have patience. We don't want to wait, and we don't want to guess or wander in the depths of your return policies to find out the answer to the simple question. If we write a letter to client support with a question (remember - most people will simply go to another website then), we expect the answer immediately. We talked about the basics of User Experience in our previous blog post (LINK?). In this blog post, we want to let you know how BRIK Partners can update your website performance with the latest technology tool kit.
Today, everybody has heard of 5G, Augmented reality, and, of course, Artificial Intelligence.
We would like to give you examples of how all these technologies can help your business thrive.
5G Internet had been deployed across the USA and Canada. That will be a game-changer for all the users. You probably remember the pre-COVID times when you were at the outdoor festival and were eager to share on the Social what a great time you had, but the signal was lost since too many people wished to do the same. That will no longer be an issue with 5G: connectivity, latency and bandwidth will let you share as much data as you wish at any time, no matter how crowded the place is. Autonomous cars will benefit from 5G greatly, as will all AI-enabled devices. When 5G cover the most territory of North America, it will take business-customer interactions to the next level.
The proliferation of 5G and consumers' tendency to shop from the phone led to Augmented Reality expansion into daily marketing practices.
Augmented Reality (AR) is already a part of our lives. Have you tried to type, say, "bear" into the Google search on your phone, and then click "View in 3D"? You can try that now. Kids will love that. But how a huge 3D bear in your home can help your business? Ikea knows how. The Swedish furniture brand made it possible to see how any item from their website will fit in your home.
And the cosmetic retailer Sephora uses the same technology to let the customers try on hundreds of different lip shades and eyeshadows on their app.
Chatbots. The chatbot is an Artificial Intelligence technology that simulates a conversation with a person via messages, texts or speech. Most famous speaking chatbots are probably Alexa and Siri. A massive study showed that people who have Alexa enabled devices at home increase their spending significantly (Koetsier, 2018). Texting chatbots also show a great success. With texting chatbot, your business will be available literally 24/7. At any time of day and night, your customer can receive a basic consultation and the best part? You don't have to hire additional employees. Cars manufacturer KIA claims that their chatbot named Kian helped to increase conversion rate on the website from 7% to 21% (Liffreing, 2018). Mattress company Casper created a chatbot for people who struggle with insomnia, it engages to the conversation people from 11 pm to 5 am only.
Chatbot or AR could significantly upgrade communication with your brand. We, at BRIK Partners, believe that a personalized approach is a key factor for sustainable business growth. Hence, we will develop the website based on your requirements, budget and the audiences that you want to reach.