Chat GPT vs. Jamie Beebe: How AI Output Compares To The Work Of A Content Writer
Kari Switala
Chief Idea Generator + Fractional CMO + StoryBrand Certified Guide + Author + Dog Lover
The use of Artificial Intelligence (AI) tools for writing has exploded in recent years (as of this writing, there are 646 AI writing assistants available!). From emails and memos to blogs, website content, and ads, businesses are beginning to swap out human-created content for AI-generated content.?
There’s no question that AI is faster than a human writer. But is AI content effective? Can it actually accomplish what human-written content can?
I admit that, as a content writer myself, I’m biased. As far as I can see, in a contest of AI vs content writers, content writers win hands-down. There’s just no way AI can achieve everything a human writer can with a piece of writing.
To test that theory, I asked ChatGPT to generate a blog on the same topic as one I wrote a while back. Here’s:
Now let’s dig into these blogs and see how they rate for four of the main goals of a blog: connection, education, tips/advice, and performance/SEO.
1. Connection: Which Creates More Connection With the Audience?
Connection is, arguably, one of the biggest flexes a human writer has over an AI writer. AI just can’t create the kind of human connection a…well, human can.
For example, let’s look at the opening section of each blog.?
ChatGPT’s opening is fine. It’s concise, informative, and does an o.k. job transitioning to the next section. However, it doesn’t really inspire a connection (even though it states that consumers are looking for connections ??). It’s generic and, honestly, kind of boring.
Mine, on the other hand (it’s so weird to talk about my own work like this…) starts out with a highly relatable statement. It goes on to explain what consumers are looking for when they visit your about page, and how important it is to use that page to build trust. (Also, bonus points for a relevant, funny GIF.)