Chat GPT for SEO: Scope, Pros, and Cons.

ChatGPT is an AI-powered chatbot that can effortlessly craft content in the blink of an eye. If you are planning to leverage this tool for your SEO endeavors, there is something you should be aware of. So without further ado, let’s get started. Chat-GPT stands for the Chat-based generative pre-trained transformer, which was released by Open AY in the last week of November 2022. It is an iterative update of its predecessor model, called GPT-3, which was released in 2020 as the 3rd-generation prediction model. Ever since it surfaced on the internet, ChatGPT has become a buzzword in the digital realm.

What makes ChatGPT So Special?

Chat GPT is an AI-powered chatbot that surprisingly mimics the human ability to answer generalized queries clearly and concisely. With supervised learning, the chatbot can analyze massive data and can provide for suggesting predictions.

This chatbot has gained massive popularity owing to its unprecedented quality of responding to human queries, which is way better than most AI out there. In some aspects, it feels better than Google.

Another thing that makes Chatbot stand out is its ability to take the previous conversion into account while responding to users for a given query. Apart from that, it can craft content and poems, perform research, facilitate tips, create ad copies and meta descriptions, and even block programming code.

The chatbot can act as a great tool for content creators and publishers looking for appealing content to fuel their marketing campaigns.

How ChatGPT can benefit SEOs and Content developers?

Identify relevant keywords

You can perform keyword research utilizing Chat GPT seamlessly and swiftly. All you need to do is type in the text you want to rank for and wait for the platform to unveil the list of apt keywords. The platform takes the latest search results into account before rendering the list of competitive keywords.

Check Spelling and Grammer

Owing to the increased capability of the GPT-3 program, Chat GPT can be a great tool for content developers out there. By considering the suggestions given by the chatbot, writers can make their content more intuitive, logical, and organized. Furthermore, the chatbot automatically corrects writing flaws to make the content grammatically sound.

Build AI-based customer bolster

Undeniably, 24x7 customer support lays the foundation for sustainable growth for an emerging business. Apart from creating crisp content, the chatbot is also capable of performing linguistic undertakings such as summarizing, paraphrasing, answering queries, and translating. The chatbot renders personalized answers to each client, ensuring users get the information they are expecting.

From the preceding messages, companies can get trustworthy data around customer preferences and tailor their marketing campaign accordingly. Leveraging prevailing details and answering clients’ queries promptly will ensure 100% client satisfaction and empower marketing experts to shift focus to tasks that matter.

Generate intuitive content

It seems that AI-powered chat GPT can ensure a paradigm shift for SEO and marketing by creating untapped opportunities. Backed by the autoregressive language model, the chatbot can create naturally-sounding content in no time, with no essence of AI-based paraphrasing or structuring whatsoever.

Crafting intuitive and logical content is pivotal for ensuring readers’ retention and boosting traffic on the site. That’s one of the fundamental goals of every SEO campaign. Chat GPT can be a great asset in this context as it can offer content enclosing the most commonly used keywords and phrases. The chatbot can help publishers with content customization, catering to reader intent, metadata collection, and website optimization for search engines.

What are the drawbacks of Chat GPT?

Although it is easy to be dazzled by the untapped capabilities of Chat GPT, it is important not to overlook its downsides. Blindly leveraging this platform for SEO can cause trouble for the publishers.

Prevailing events are uncertain

One of the main drawbacks of this platform is that its database is dated, i.e., not up-to-date. The platform has not been updated since 2021, so do not expect it to render updated information.

Generated content can be biased and lacks depth

Despite its rare capabilities, Chat GPT feels no way near human ability when it comes to crafting 100% content. Seldom this platform renders inaccurate information against the entered queries or text.

Another issue that plagues this platform is its inability to produce unbiased content. It is because it was programmed based on a dataset, which is no different from dataset bias. It can trigger confusion among people by facilitating misleading information.

Albeit the content produced by the ChatGPT is fairly readable and logical, it lacks the necessary depth and brevity—two important traits of high-quality content.

Content generation is not undetectable

The iterative updates have made the Google algorithm fairly capable of detecting AI-based content. Apart from targeting plagiarized writeups, the algorithm is also trained to identify content created by the AI tools. Creating content via AI tools is quick and easy, but it is against Google’s guidelines. It is more or less equivalent to a spamming technique that sooner or later will backfire and cause trouble for your SEO endeavors.

It is better not to completely rely on Chat GPT or other AI tools for content creation. though it can act as an assistant for fetching keyword ideas and outlining content structure.

Albeit the content produced by the ChatGPT is fairly readable and logical, it lacks the necessary depth and brevity—two important traits of high-quality content.