Chat GPT – Boon or Bane
Ritesh Mohan
I help retailers to scale their business by 4X by leveraging sales data insights, retail ops & marketing strategies.??Retail Sales growth hacker, ??Franchise expert, International Business,Digital, Retail leasing & BD
Today’s newsletter is inspired by the Metaphorsis newsletter of my dear friend Kishore Dharmarajan wherein he narrated the advantages & disadvantages of Chat Gpt.
I want to narrate my personal experience, recently I was writing a product description for my own e-commerce site for Adhara retail, which I have recently co-founded.
I was writing a simple product description for Eyeliner.
I wrote a prompt in Chat GPT and below is the screenshot, it gave me in less than 5 secs.
I also browsed the other marketplace sites and found that most of the eyeliner brands were using similar kinds of descriptions.
My learnings:
a)?????You will kill your creativity if you depend entirely on artificial intelligence tools. There is very little scope to differentiate your work from the others.
b)????Lack of empathy & human touch – if you read the above picture for the eyeliner you would feel, only bragging about the product and lack of human touch or empathy.
Finally, I wrote my own product description for Eyeliner which is as follows:
“Must-have tool to create a smokey eye look and accentuate the natural beauty of your eyes”.?
Please feel free to share your feedback and insights in trying out any tools similar to a chatbot, in the comments below.
Yes, Chatgpt tool is useful, especially for writers like me who get stuck with writer's block and are always on the lookout for trends and styles prevailing in the market. It can provide good research insights as well.
I help CEOS & Coaches write & publish books ??
1 年I've been bombarded with ChatGPT queries...in fact was planning a post on it. Thanks Ritesh Mohan retailritesh for this example.
Retailer I Design Thinker | Innovation Seeker
1 年Ritesh Mohan retailritesh, it will be difficult to ignore the tech and yes ChatGPT has opened the dimensions. One needs to use it effectively, overuse is not prescribed for sure. My son who is only 6, uses it effectively to get answers for his curious questions and that’s good to begin....i step in as and when is required.
I write commission-only emails for 7 and 8-figure businesses.
1 年Well said, Ritesh. Treat ChatGPT as a junior copywriter and embellish it with your own take on things.
World-class Digital Marketing Strategist & Book Author | CEO, Professor, 12 Awards, ????,?????? CEO & CMO Connections
1 年Chat GPT is a great tool Ritesh Mohan retailritesh for busy writers who need inspiration and research. It can be used to save time and generate unique content in a matter of seconds. However, there is a danger of relying too heavily on a technology like this, as it can potentially be detrimental to creativity.? The example of the eyeliner product description you shared is a great demonstration of this. The automated description was fine, but lacked the personal touch and empathy that people crave in product descriptions. If we all used the same kind of language when describing our products, it would make it much harder to stand out in a crowded marketplace.? Ultimately, it's important to remember that Chat GPT is a tool to be used in moderation, not as a complete replacement for writing. As long as we use it responsibly and take the time to add a personal touch to our work, it can be a great asset for writers.
Founder & Chairman at Luxury Connect & LCBS I Luxury Retail Icon I Top 100 men of Luxury I Author I Speaker I Mentor, Coach & Professor of Luxury Management I Transforming Skill Landscape of Luxury in India & BRICS.
1 年Ritesh Mohan retailritesh - I have had a similar experience while trying to seek 'creative inputs' from #chatgpt . I soon realised that this is just another 'content search engine' unlike a google which is 'information search engine'. This means that Chatgpt is trained to scan a whole lot of pre written content in form of books, papers, articles and what not to share or propose the best content for your need. Unlike google, you have to read through various links suggested by google to try create your new content. next time someone searches for a new definition of eye liner, perhaps your new innovative line would also get picked up by Chatter boy.... Thus human creativity needs to be retained. The worry or fight is not against artificial intelligence but natural stupidity !