Chasing Shiny Objects: Staying Focused on What Really Matters

As the year winds down, it’s easy to feel pulled in countless directions. New opportunities pop up, trends tempt us, and the to-do list feels never-ending. Shiny objects—whether exciting ideas or promising new ventures—can be alluring, like the lights of the season. But here’s the truth: resisting the urge to chase them can bring relief, allowing you to stay steadfast on what truly matters.

I’ve been there. One December, I decided to revamp my entire business strategy right in the middle of the holiday season. The idea felt thrilling, but instead of finishing strong and celebrating my accomplishments, I ended up scattered and exhausted. I had to step back and ask myself: What is my ultimate goal? Is this shiny idea moving me closer to it—or taking me off course?

Shiny objects don’t always deserve your focus. They might be exciting at the moment, but with discernment, you can take control and ensure they lead you forward, not in circles. – Rhonda Mincey

The Hidden Cost of Distraction

Shiny objects have a sneaky way of stealing your attention. They seem harmless, even helpful, but every time you pivot toward something new, you rob your current goals of momentum. Studies show that multitasking can decrease productivity by up to 40%, leaving you busy but not truly accomplished. That’s the trap: we feel productive and are simply spinning our wheels. Can you relate?

Ask yourself: Have I ever felt overwhelmed but not truly progressed? That’s the cost of distraction. Chasing shiny objects can leave you burned out, unfulfilled, and surrounded by unfinished projects.

How to Stay the Course

After that hectic December, I realized that focus wasn’t about doing less; it was about doing what mattered most. Here’s how I stay grounded now:

1. Reconnect with Your Vision

Take time to reflect on your long-term goals. Are they still aligned with where you’re headed? Write them down and let them serve as your north star during busy seasons.

Reflection Question: What are your top three long-term goals, and how can you ensure your daily actions align with them?

2. Set Clear Priorities

Start each week or day with a list of your top three priorities. When shiny objects arise, ask: Does this help me achieve what’s most important—or is it a distraction?

3. Create a “Later List”

Not all shiny objects are bad ideas. Some are just premature. Keep a list of ideas to revisit once your current goals are complete. This keeps you focused while honoring new possibilities.

Reflection Question: How can you differentiate between what’s urgent and what’s truly important?

4. Celebrate What You’ve Done

It’s easy to fixate on what’s left undone during the holidays. Instead, take time to acknowledge how far you’ve come. Small wins fuel motivation and momentum.

5. Practice Discernment

Discernment means saying no to good opportunities so you can say yes to the best ones.

“True leadership is about focusing on purpose, not distractions. When you discern what truly matters, you empower yourself to lead with clarity and intention.” – Rhonda Mincey

Why It Matters

When we chase shiny objects, we send a message to ourselves and others that consistency isn’t important. But consistency builds trust, momentum, and results. The next time you’re tempted by something new, pause and ask: Does this fit my bigger picture?

Conclusion

This holiday season, resist the urge to chase distractions. Instead, stay grounded in your goals, reflect on your progress, and move into the new year with clarity and purpose.

Call to Action: What shiny object has distracted you recently? How do you refocus on what matters most? Share your strategies in the comments below—I’d love to hear from you! And if you need help clarifying your goals and aligning your steps to meet them, I'm here to help.