Chasing Actives #19
Enteractive
We are an industry leader in Reactivation, driving innovation through our tech, powered by personal human interaction.
Welcome to another issue of Chasing Actives! March is off to a roaring start at Enteractive — kicking off the month with two major partnerships, BetMGM and Flows.
March is also shaping up to be a powerhouse month for the industry, with two major events on the horizon: NEXT Summit NYC and Optimove Connect London. Our team is very much looking forward to connecting with clients, partners and friends at these two events!
These events couldn’t come at a better time, with March Madness marking one of the busiest betting periods of the year. As operators prepare for a surge of new and returning players, the real challenge lies in keeping them engaged—and that’s where Enteractive comes in.
BetMGM Boosts Customer Engagement and Retention with Enteractive
Enteractive has been engaged by BetMGM, a leading iGaming and sports betting operator, to support their existing CRM services with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts across its U.S. markets.
“Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value”, shared Claus Hansen, Senior Director, CRM at BetMGM.
Read the full press release
Enteractive Partners With Flows to Supercharge Real-time Player Engagement
Enteractive has partnered with Flows, iGaming's leading no-code automation platform to supercharge real-time player engagement and streamline reactivation processes for operators worldwide. This collaboration will see the integration of Enteractive’s (Re)Activation Cloud with Flows.
Through this partnership, Enteractive’s clients can tap into Flows’ automation suite, while Flows’ customers gain access to Enteractive’s reactivation services, enabling personalised player engagement triggered at the right moments.
Read the full press release
See You at NEXT Summit NYC 2025
Enteractive is heading to the NEXT Summit NYC 2025 on March 12-13, bringing our expertise in player reactivation and retention to one of the industry’s most dynamic events.
As we continue expanding our presence in the U.S., we’re excited to connect with friends and partners, share insights and explore new opportunities in the heart of New York. See you there!
Let's talk Reactivation at Optimove Connect London
On March 19-20, Enteractive will be at Optimove Connect London, ready to showcase how our industry-leading, award-winning conversion campaigns help operators win back players, boost revenues, and maximise lifetime value.
We invite you to join us at the Enteractive stand to experience our personalised, one-to-one approach to player reactivation in person, and discover how we’re driving stronger player engagement and retention for global brands.
Let’s connect and explore how reactivation can turn lapsed players into loyal customers and boost your bottom line. Come meet us!
Enteractive Padel League Spring 2025 in Full Swing
February 17 also saw us kick off the Enteractive Padel League Spring 2025 edition.
The league is now in full swing, with Division 1 and Division 2 matches taking place every Monday evening at the IK Padel Village in Pembroke.
Teams will battle it out over 11 matches over the next few months, with the top four teams in each division earning a place in the semi-finals and finals to be held towards the end of May.
Enteractive, a pioneer in player activation and reactivation for the sports betting and iGaming sectors, engages thousands of players and generates additional revenues for global operators.
Watch our explainer video to learn more!
Find out more on www.enteractive.com. You can also follow us on Linkedin, Facebook, X (formerly Twitter), and Instagram for news and more events.
Make sure you hit subscribe to stay up to date with the Chasing Actives newsletter. See you next time!