Chasing Actives #15
Enteractive
We are an industry leader in Reactivation, driving innovation through our tech, powered by personal human interaction.
Welcome to the October edition of Chasing Actives. We're inside the busiest three months of the years for expos and conference around the world. Our B2B team are jetsetting around the globe to meet new operators and help them chase more lost player revenues. It's an enviable list of destinations - Budapest, Lisbon, Las Vegas, Miami, and then back to Malta for SiGMA in November!
Global Gaming Expo (G2E) 2024 is one of the favourites of the year for the leadership team, presenting an opportunity to meet with other industry leaders in the inimitable gambling capital of the world - Las Vegas!
If you're attending G2E Vegas, make sure to catch up with our leadership team! Pedram Padidar , Andrew Foster , and Daniel Schembri
SBC Summit Latinoamérica is taking place later this month in Miami, and Kelly and Andy from our business development team will be on the ground to meet with key industry leaders, potential partners, and clients from across the North America and Latin American gaming and betting sectors.
Get in touch with Andrew Foster and Kelly Briffa Micallef to arrange a meet up in Miami!
SBC Summit, Lisbon
Our B2B team had a great time in Llisbon, catching up with our friends and clients, as well as making new connections. Here's what Kelly Briffa Micallef had to say about the first SBC Summit to take place in Lisbon:
"What an incredible conference that was! A huge shoutout to the SBC team for organizing such a well-executed event. It was not only super engaging, but at least I got to burn off all those dinners, walking from one hall to the next! ?? ?? Thank you to everyone who took the time to meet with me and the rest of the Enteractive team. ?? It’s always a pleasure connecting with our partners, as well as meeting new prospects and friends. Until next Year!"
If you didn't get a chance to meet the team in Lisbon, you can connect on LinkedIn with them here:
Kelly Briffa Micallef / David Hayward / Ciara Murray / Andrew Foster / Francesca Raniolo / Tim Vindehall
Tim Vindehall returns to Enteractive as Head of Sales
September saw Enteractive announce the appointment of Tim Vindehall as Head of Sales. With over a decade of experience in sales and business development, Tim will be responsible for further strengthening Enteractive’s B2B operator partnerships and continuing the company’s trajectory of growth in the global online gambling industry.
Read the full blog post here
A Strong Retention Strategy Serves as a Roadmap for Acquisition
The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise.
In a two-part SBC News roundtable special, a quartet of industry experts shared their insights on the current state of user acquisition in the sector, shining a particular light on re-engaging inactive or churned players to increase revenues.?
Ahead of SBC Lisbon, Enteractive hosted a panel discussing rising acquisition costs and retention strategies, with our own Andrew Foster , Michalis Koutsoukos from BoyleSports , Motti Colman from Optimove , and Neill Simpson from Rivalo Brasil .
Read the two parter discussion here (part one) and here (part two)
Staying one step ahead
Experts from Abelson Odds, Blue Guru Games, Digitain and Enteractive detail how their fruitful player engagement strategies are shaping a promising 2025 landscape.
Our own David Hayward takes part in this InterGamingi panel discussion about player engagement strategies as we move towards 2025.
Read the article here
Enteractive FC reached the final of the IFR Champions Cup, but scored one less than bet365, who were also an incredible team of talents. The final score saw the bet365 team lifting the trophy, but the entire weekend was a great tournament, and our boys loved it, despite the pain of losing out in the final match.
We didn't walk away empty-handed though, with Alex Nilsson being named player of the tournament! A huge congratulations goes to all the team, and we'll get the top spot next time... :)
Enteractive, a pioneer in player activation and reactivation for the sports betting and iGaming sectors, engages thousands of players and generates additional revenues for global operators.
Watch our explainer video to learn more!
Find out more on www.enteractive.com. You can also follow us on Linkedin, Facebook , X and Instagram for news and more events.
Make sure you hit subscribe to stay up to date with the Chasing Actives newsletter. See you next time!