Chart of the Day: Is it time to BeReal?

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How many downloads does BeReal have?

Social media newcomer?BeReal?was downloaded?14.7 million?times worldwide in September. In January, the app had less than a million downloads, but it’s soared in popularity since then, thanks to its simple premise and focus on authenticity.

Beyond the chart:?Once per day, BeReal users are prompted to “be real” and take a photo of whatever they’re doing. BeReal joins several up-and-comers like?Mastodon?and?Gas, as well as more established apps like?Discord?and?Substack, in courting users who have become disillusioned with Facebook, Twitter, and other major platforms.

BeReal already boasts?20 million?daily active users, according to TechCrunch, but the app has no financial model. While brands can’t run ads on the app, they can feature campaigns there in creative ways, as?Chipotle?did for its Halloween promotion.

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