Chart of the Day: The super app supernova

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Why the number of apps people use is going down while smartphone use goes up

The average number of smartphone apps used in the US will decrease over the next few years, following a pandemic-driven bump in 2020 that did not change the overall trend. This year, users will access an average of?20.4?apps each month, a figure that will drop to?19.7?in 2026.

Beyond the chart:?A decrease in the number of apps used does not translate to a decrease in app use. In fact, average time spent with smartphones is on the rise in the US, up?4.1%?from last year for a total of?3 hours and 19 minutes. But users are consolidating time to fewer platforms as apps go super and offer more services in their closed ecosystems.

More media news:

ByteDance?properties?Douyin?and?TikTok?have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than?$30 billion?for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.

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