Chart of the Day: The Spotify effect
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How much of US population listens to digital audio?
About?two-thirds?of the US population ages 12 and older listens to digital audio at least once per week, up?5 percentage points?from 2021. Over the past decade, that share has grown by?38 percentage points, making the weekly listenership now?192 million?strong.
Beyond the chart:?Among these listeners,?Spotify?is the digital audio platform of choice, with?31%?using the service in the week prior to being surveyed.?YouTube Music?follows in second, with?20%, while?Pandora?trails in third place, with?13%. That’s a radically different picture from 2013, when the US had?86 million?weekly digital audio listeners, Pandora was their top platform by a wide margin, and Spotify attracted a single-digit share of that base.
More media news:
The number of internet users in Southeast Asia will grow 3.1% year over year in 2022, making it the second fastest growing region in the world.?Since 2019, when?54.0%?of the region’s population went online, the number of internet users will increase by?53.9 million. Still, we expect, this year,?38.7%?of Southeast Asia’s population will not use the internet at least once per month.
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