Chart of the Day: Social buy, buy, buy
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Social commerce to surpass 100 million US buyers
This year,?102.6 million?people will buy via social platforms in the US. That’s up just?5.9%?from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.
Beyond the chart:?Facebook and Instagram will remain the biggest US platforms for social commerce this year, attracting?61.9%?and?40.0%?of buyers, respectively.
About?40%?of social buyers are ages 18 to 34. Younger consumers are more likely to use TikTok, which will help propel the platform to third place with a?23.1%?share.
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