Chart of the Day: The mobile prize

Read today’s edition of Insider Intelligence’s “Chart of the Day” newsletter, and?join?our fastest-growing community of readers. Each morning we deliver a chart packed with data and key statistics covering today’s most disruptive industries.

Mobile drives US entertainment digital ad spend

This year, US entertainment industry mobile ad spend will surpass?$11 billion, growing?19.4%?from 2021. Growth will slow but remain in the double digits through 2024, when spend will top?$15 billion.

Beyond the chart:?The industry will invest close to?$15 billion?in digital ads overall this year, and nearly?$20 billion?come 2024. That means more than?3 in 4?entertainment digital ad dollars will go to mobile in 2022, as has been the case since 2018.

Video is a major trend to watch in entertainment advertising, accounting for?45.0%?of the industry’s digital ad spend this year, up from?31.6%?in 2018.

Want more media and marketing insights delivered daily to your inbox? Sign up for Insider Intelligence’s “Chart of the Day” newsletter for the latest.