Chart of the Day: Loyal flush

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Rising costs hurt customer loyalty, providing opportunity for brands

While most US consumers are more likely to buy from brands with good loyalty programs, according to Bond,?58%?of those ages 18 and older told Dynata they’re less loyal to brands due to rising costs. And?65%?of consumers had recently canceled memberships to cut costs as of Q1 2022, per PYMNTS.com and sticky.io. Go beyond the chart.

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